The Appearance Of Winning
This cracks me up. In a story called “No Clear Finish Line” Peter Baker examines the fact that the administration is really becoming stuck in its Iraq policy as the country turns against the war.
Failure to meet the deadline, analysts say, would be a devastating setback to Bush and could accelerate the sense at home that the process is not going well. Alarmed by falling domestic support for the war, Bush aides resolved in June to rally the public by having the president take a more visible role explaining his strategy and predicting victory. Bush flew to Fort Bragg, N.C., to deliver a prime-time address pleading for patience, part of what aides said would be a sustained campaign.
But Bush then largely dropped the subject until yesterday’s meeting at the ranch, addressing the war mainly in reaction to the latest grisly events on the ground. In the ensuing vacuum, Rumsfeld and the U.S. effort in Iraq have come under increasing fire even from Bush supporters, such as Fox News talk show host Bill O’Reilly, Weekly Standard Editor Bill Kristol and the American Spectator magazine.
“The Bush administration has lost control of its public affairs management of this issue,” said Christopher F. Gelpi, a Duke University scholar whose analyses of wartime public opinion have been studied in the White House. “They were so focused on this through 2004. . . . I don’t know why they’ve slipped.”
Now let’s think about this. In 2004 what was going on? Oh that’s right. A presidential election. And who was running that election? Oh that’s right, Karl Rove. Hmmm — what’s happened since then that would put them so off their game?
And even more astounding, what could have happened in Iraq that made them lose control of the public affairs management? Could it be — reality?
Gelpi, if you recall, is one of the public opinion experts who told the president that people don’t care about why a nation goes to war, only if it can win:
In shaping their message, White House officials have drawn on the work of Duke University political scientists Peter D. Feaver and Christopher F. Gelpi, who have examined public opinion on Iraq and previous conflicts. Feaver, who served on the staff of the National Security Council in the early years of the Clinton administration, joined the Bush NSC staff about a month ago as special adviser for strategic planning and institutional reform.
Feaver and Gelpi categorized people on the basis of two questions: “Was the decision to go to war in Iraq right or wrong?” and “Can the United States ultimately win?” In their analysis, the key issue now is how people feel about the prospect of winning. They concluded that many of the questions asked in public opinion polls — such as whether going to war was worth it and whether casualties are at an unacceptable level — are far less relevant now in gauging public tolerance or patience for the road ahead than the question of whether people believe the war is winnable.
“The most important single factor in determining public support for a war is the perception that the mission will succeed,” Gelpi said in an interview yesterday.
[…]
In studying past wars, they have drawn lessons different from the conventional wisdom. Bush advisers challenge the widespread view that public opinion turned sour on the Vietnam War because of mounting casualties that were beamed into living rooms every night. Instead, Bush advisers have concluded that public opinion shifted after opinion leaders signaled that they no longer believed the United States could win in Vietnam.
Most devastating to public opinion, the advisers believe, are public signs of doubt or pessimism by a president, whether it was Ronald Reagan after 241 Marines, soldiers and sailors were killed in a barracks bombing in Lebanon in 1983, forcing a U.S. retreat, or Bill Clinton in 1993 when 18 Americans were killed in a bloody battle in Somalia, which eventually led to the U.S. withdrawal there.
The more resolute a commander in chief, the Bush aides said, the more likely the public will see a difficult conflict through to the end. “We want people to understand the difficult work that’s ahead,” said a senior administration official who insisted on anonymity to speak more freely. “We want them to understand there’s a political process to which the Iraqis are committed and there’s a military process, a security process, to which we, our coalition partners and the Iraqis are committed. And that there is progress being made but progress in a time of war is tough.
There is nothing that isn’t just a matter of PR and marketing to these people. Unfortunately when your soft drink tastes like horse piss, you have a problem no matter how resolute you are about saying it tastes good. Apparently they all agree that if the president just goes around singing “I’d like to build Iraq a coke” until you feel like jamming icepicks in your eardrums, everyone will be satisfied.
Here’s the problem. People might be willing to stay the course and stick with the mission — if they knew what it fucking was. They’ve changed their rationale so many times that nobody has a clue. And people aren’t as dumb as these guys think they are. Setting phony “benchmarks” in a process nobody understands isn’t “winning.”
What does winning in Iraq mean? That we’ve created a beautiful Jeffersonian democracy in the mid-east that is so successful that everybody sees it and says “I want that too?” Or is it “training” the Iraqi forces to become the new strongman’s Gestapo? Is it an Islamic state along the lines of Iran? Or is it as David “let them eat cakewalk” Ignatius says, we will have won if Iraq finally gets down to having a functioning society 30 years from now?
Ridding the world of evil, or winning the war on terror, or spreading freedom and democracy are impossible to quantify. It’s undoubtedly one of the reasons why,as Wolfowitz put it so prosaicly, WMD was the only reason “they could all agree on.” (And then there turned out not to be any…)
You can’t convince people they are winning a war that has no real purpose and is unwinnable in any real sense. These are slogans not goals. The president can blather on forever about how resolute he is but unless he can convince people that he knows what winning is, and that it’s a cause the American people actually want to win (as opposed to installing a new Ayatollah in iraq)and that we are actually, you know, winning, it cannot work.
It was fine during the presidential campaign when people were making a one on one comparison and judged that he was the one they thought could “win” — whatever it was. Now that he’s out there on his own, he’s actually going to have prove it. And he can’t. Because I don’t think he gives a shit about freedom and democracy and wouldn’t have th first clue about how to define what winning in Iraq would be.
He’s probably going to declare victory and strut around in a codpiece sometime around election day. It bought him some time before — at this point I think all he cares about is getting through these next three years and then demanding blow jobs from the Carlyle Group for the rest of his life. The only winning he ever cared about was winning the last election.
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