I have already written about the incumbent rout all over the world theory. I’m persuaded that was probably the main driver of this election. It’s just sad that the Republicans are so far gone that they put up their previous loser, a convicted felon who attempted a coup d’etat, but that’s how we roll here in ‘Murica. We are so exceptional.
I think the second point is just obvious. We have never had a woman president and a rank misogynist brute beat the two that we have managed to nominate. The racism is as American as apple pie and you don’t have to be a political scientist to know that it has an effect.
But the third reason is something I think we need to explore much further. Our mediaecosystem is in deep, deep trouble and regardless of the macro political influences, we are going to be under threat of this fascist movement.
Michael Tomasky at The New Republic wrote a very good piece on this. He notes that people are rightfully stunned that we would elect someone like Trump. Didn’t they know how unfit he is? And why didn’t they?
The answer is the right-wing media. Today, the right-wing media—Fox News (and the entire News Corp.), Newsmax, One America News Network, the Sinclair network of radio and TV stations and newspapers, iHeart Media (formerly Clear Channel), the Bott Radio Network (Christian radio), Elon Musk’s X, the huge podcasts like Joe Rogan’s, and much more—sets the news agenda in this country. And they fed their audiences a diet of slanted and distorted information that made it possible for Trump to win.
Let me say that again, in case it got lost: Today, the right-wing media sets the news agenda in this country. Not The New York Times. Not The Washington Post (which bent over backwards to exert no influence when Jeff Bezos pulled the paper’s Harris endorsement). Not CBS, NBC, and ABC. The agenda is set by all the outlets I listed in the above paragraph. Even the mighty New York Times follows in its wake, aping the tone they set disturbingly often.
If you read me regularly, you know that I’ve written this before, but I’m going to keep writing it until people—specifically, rich liberals, who are the only people in the world who have the power to do something about this state of affairs—take some action.
I’ve been in the media for three decades, and I’ve watched this happen from the front row. Fox News came on the air in 1996. Then, it was an annoyance, a little bug the mainstream media could brush off its shoulder. There was also Rush Limbaugh; still, no comparison between the two medias. Rush was talented, after a fashion anyway, but couldn’t survive in a mainstream lane (recall how quickly the experiment of having him be an ESPN color commentator went off the rails.) But in the late 1990s, and after the Internet exploded and George W. Bush took office, the right-wing media grew and grew. At first, the liberal media grew as well along with the Internet, in the form of a robust blogosphere that eventually spawned influential, agenda-setting web sites like HuffPost. But billionaires on the right have invested far more heavily in media in the last two decades than their counterparts on the left—whose ad-supported, VC-funded operations started to fizzle out once social media and Google starting eating up the revenue pie.
And the result is what we see today. The readily visual analogy I use is: Once upon a time, the mainstream media was a beachball, and the right-wing media was a golf ball. Today, the mainstream media (what with layoffs and closures and the near death of serious local news reporting) is the size of a volleyball, and the right-wing media is the size of a basketball, which, in case you’re wondering, is bigger.
This is the year in which it became obvious that the right-wing media has more power than the mainstream media. It’s not just that it’s bigger. It’s that it speaks with one voice, and that voice says Democrats and liberals are treasonous elitists who hate you, and Republicans and conservatives love God and country and are your last line of defense against your son coming home from school your daughter.
He rightly observes that this is why Trump won and why he exists in politics in the first place.
In fact, I think Trump isn’t even a political figure at all. He’s a celebrity cult leader. And the right wing media is what makes him accessible to the fan base.
Tomasky asks you to imagine Trump winning if there were no Fox News and all we had was The NY Times and Walter Cronkite. It’s very hard to imagine. In fact, he suggests that if that had been the case, the Republicans, as they have done in the past, would have banded together to put him away.
But the existence of Fox changed everything. Fox hosted the early debates, which Trump won not with intelligence, but outrageousness. He tapped into the grievance culture Fox had nursed among conservatives for years. He had (most of the time) Rupert Murdoch’s personal blessing. In 2015-16, Fox made Trump possible.
And this year, Fox and the rest of the right-wing media elected him. I discussed all this Thursday with Matthew Gertz of Media Matters for America, who watches lots of Fox News so the rest of us don’t have to. He made the crucial point—and you must understand this—that nearly all the crazy memes that percolated into the news-stream during this election came not from Trump or JD Vance originally, but from somewhere in the right-wing media ecosystem.
Trump and MAGA are creatures of the rightwing media ecosystem not the other way around. It’s not that there’s some super talented “messaging” team that understands exactly how to reach all those Trump voters with what they want to hear. Their right wing media (and their audiences) are telling them what they want to hear.
And what did they know about Harris and Trump?
I asked Gertz what I call my “Ulan Bator question.” If someone moved to America from Ulan Bator, Mongolia in the summer and watched only Fox News, what would that person learn about Kamala Harris? “You would know that she is a very stupid person,” Gertz said. “You’d know that she orchestrated a coup against Joe Biden. That she’s a crazed extremist. And that she very much does not care about you.”
Same Ulan Bator question about Trump? That he’s been “the target of a vicious witch-hunt for years and years,” that he is under constant assault; and most importantly, that he is “doing it all for you.”
As he points out, this is just what millions of people believe is “the news” and describes how they are absorbing it at home, work and in their commute. And I would add that Trump has also indoctrinated them to believe that anything else they hear is “fake.” So even if they happen to come upon reality, they simply don’t believe it.
This is what people—white people, chiefly—watch in about two-thirds of the country. I trust that you’ve seen in your travels, as I have in mine, that in red or even some purple parts of the country, when you walk into a hotel lobby or a hospital waiting room or even a bar, where the TVs ought to be offering us some peace and just showing ESPN, at least one television is tuned to Fox. That’s reach, and that’s power. And then people get in their cars to drive home and listen to an iHeart, right-wing talk radio station. And then they get home and watch their local news and it’s owned by Sinclair, and it, too, has a clear right-wing slant. And then they pick up their local paper, if it still exists, and the oped page features Cal Thomas and Ben Shapiro.
Liberals, rich and otherwise, live in a bubble where they never see this stuff. I would beg them to see it. Watch some Fox. Listen to some Christian radio. Experience the news that millions of Americans are getting on a daily basis. You’ll pretty quickly come to understand what I’m saying here.
Terrifyingly, they are just getting started. They are hoovering up newspapers everywhere with their eyes on the last of our papers of record. They want total dominance and they have the money to buy it. Just look at what Musk has done with twitter.
He says, “Liberals must wake up and understand this and do something about it before it’s too late, which it almost is.”But just look how the publishers of the LA Times and the Washington Post behaved in the run up to the election seeing how close it was going to be. And the weird sanewashing of Trump in the NY Times throughout the campaign. They were cowards. I wouldn’t expect much from them.
So who is going to do this? I honestly don’t know. Tomasky mentions the social media platforms only in passing but I think they are even more of a concern. And that’s where I suspect the opposition may be able to make some inroads. New media is still being created and there are plenty of directions it can go that could benefit the opposition and be accessible by people who don’t get their information through the press. Like Tomasky, I hope that people are thinking about this because between the disinformation, propaganda, oligarchical interests and authoritarian motivations we could be looking at a very bleak future beyond Trump.