Why does the right eat our lunch again?
The existence of the infamous Powell memo (1971) is no secret to most lefty activists or to anyone who has listened to Thom Hartmann for more than 30 minutes. Movement conservatism sprouted in the 1970s in reaction to the social changes and liberalizing legislation of the 1960s. But the pushback was likely planted in the wake of Barry Goldwater’s landslide 1964 loss to Lyndon Johnson. Influential, deep-pocketed Republicans, back when they were also conservatives, knew their ideas were unpopular. They decided they needed a long-term marketing strategy to fulfill their antidemocratic visions for American oligarchy.
Democrats (naively) never answered with marketing of their own. See, our ideas are popular, as self-evident as the Declaration’s ideals. They need no marketing. And here we are, decades later, facing an oligarchy led by a criminal autocrat bent on tearing down the country to its foundations. And the foundations too.
Some of us who have been in this business since the Earth was young (O.G. Original Progressive Bloggers) reflect regularly on what might have been. Perhaps we’ll move from there to what to do now.
The New York Times considers the media ecosystem that once-conservatives, now-reactionaries built. The introduction paints a picture of Democrats’ persistent resistance to selling themselves over the long haul.
Atlanta-based influencer, Zackory Kirk (a.k.a. The Zactivist) boasts over 220,000 followers on Instagram, TikTok and elsewhere in social media, a following he’s built over four years. It’s not a lucrative gig, but in the last nine weeks of the Harris-Walz campaign money flowed (unlocked article):
And since Ms. Harris lost?
“Nothing.”
Pam Spaulding, once of Pam’s House Blend, started a thread on Bluesky on the subject:
A user responds:
Sara Robinson (formerly of Orcinus with David Neiwert) replies:
Sara Robinson @sararobinson.bsky.social · 11h
We terrified the Dem establishment, who saw us as a threat to their control. As soon as we got Obama elected, his people (Rahm, mostly) actively defunded the few orgs that did support us, and told donors to stay away or else. By 2010, we were dying. Made it easy for FB to kill us off.
Pam Spaulding @pamspaulding.bsky.social · 11h
And how did that work out for them now? SMH. 🥴 The whole point is we were _not_ actually a threat, we were a new stream of communication that they didn’t understand & could have partnered with, but spent $ elsewhere. That’s not a way to build infrastructure. The GOP knew how to play the long game.
Sara Robinson @sararobinson.bsky.social · 10h
They were old school chums with the MSM, and felt like they could control that channel. But we were just a bunch of upstart state-U randos with no allegiance to their networks, and who might say anything. Like union leaders, we were scary. Better to cut us out of the loop to protect elite power.
Pam Spaulding @pamspaulding.bsky.social · 10h
It’s just sad that they are acting like it’s a new revelation about a lack of decentralized ecosystem. The OGs were right there back then, some still active. Hope they have the time and money to catch up now — this time around we have an orange emperor that will try to shut down the MSM.
The Times treats this problem as if it’s never been mentioned:
Now Democrats are facing a reckoning, not just over Ms. Harris’s loss to President-elect Donald J. Trump but also over how the left got so badly outflanked online. The sponsorship spigot that many influencers say was turned on too late is now running dry. And the content creators who embraced Ms. Harris fear falling even farther behind their Republican rivals, one viral TikTok at a time.
Interviews with more than a dozen Democratic content creators reveal a pervasive belief that Republicans have helped incubate a highly organized and well-funded ecosystem of influencers, podcast hosts and other online personalities who successfully amplified and spread pro-Trump content. And the content creators are blaming scattershot and underfunded efforts by Democrats to make an impression in a sphere they said the party as a whole had overlooked for at least a decade.
The framing of this problem always misses a key point: There is no The Democratic Party. Neither does the Republican Party fund this RW media ecosystem. The funding comes from allied RW billionaire-royalists who never bought into “created equal.” They spend freely to advance their antidemocratic vision for restoring feudalism. You know, the natural order.
On the left, deep-pocketed influential donors fund candidates and races, not long-term projects. Most Democrat-allied liberal millionaires/billionaires think like short-term investors while Republican-allied investors know the value of buy-and-hold. The right has backed a gaggle of conservative think tanks since the 1970s and now righty social media influencers. Lefties are on their own. And trying to build progressive infrastructure on their own:
“Conservative influencers have year-round support, and those of us on the left have been left to fend for ourselves and it’s not working,” said Leigh McGowan, who goes by iampoliticsgirl and has more than two million followers across various platforms.
Ms. McGowan is a charter member of a new venture called Chorus that was formed this month by a group of influencers who believe the Democratic apparatus has come up far short with social media. It’s the brainchild of a private company, Good Influence, and its goal is to provide resources and guidance to creators and to also identify and amplify new voices.
“We have an obligation to do it because the Democratic Party has been so slow in adapting to the media environment that we’re in right now,” said Brian Tyler Cohen, another inaugural Chorus member and the host of a popular YouTube channel where he once interviewed President Biden.
Best of luck to them. Really. A few of us oldsters are still out here plugging away as we have for decades: Atrios, Crooks & Liars, Daily Kos, Talking Points Memo, Hullabaloo, etc. A few OG Bloggers have paying supplemental gigs. Or a few full-time ones (David Dayen, Bill Scher, Ezra Klein, Josh Marshall). But we’ve never enjoyed the warm embrace either of the Democratic Party elite or lefty billionaires for pushing back against the spread of conspiracy theories, xenophobia and nascent fascism.
We’re thankful to you for sticking with us red-headed stepchildren.