Out-gunned and out-invested by the right

Direct your attention to a Sunday post by strategist Rachel Bitecofer, “Here’s Why Democrats Can’t Meet This Moment.”
Bitecofer’s post concerns the 2024 book by Tina Nguyen, now with The Verge. Formerly with Puck/Politico/Vanity Fair, Nguyen was also formerly and briefly “employed” by The Daily Caller (more on that in a moment). Her memoir, “The MAGA Diaries,” details her upbringing as a young libertarian and Claremonster (a student at Claremont McKenna College where John Eastman is or was on the faculty) and her eventual escape from conservative politics. Subtitle: My Surreal Adventures Inside the Right Wing & How I Got Out.
Bitecofer recounts from the book how Nguyen, an aspirng journalist, realized she’d been groomed instead as a propagandist:
Then she got what felt like a the break of a lifetime for an aspiring conservative “journalist”: a job at The Daily Caller working with a pre-Fox News Tucker Carlson.
A few months into that job, where she was hired to cover the tech beat, it began to dawn on her that things at The Daily Caller were not what they appeared to be. The moment of realization hit when a co-worker asked her to lunch and she responded she was waiting for edits from her editor, John Henke: a man her co-worker had never heard of.
That got Nguyen asking herself, if the Daily Caller isn’t paying me, who is?
Turns out her real boss was a Republican communications firm and what they wanted from her wasn’t reporting, they wanted her to write hit pieces on their political and corporate enemies.
Before she could resign, Nguyen got fired as “not a good fit.”
Those who have read closely know that the left and Democrats are in an asymmetrical political battle with a network of right-wing think tanks and media outlets supported by conservative billionaires who, unlike moneymen on the left, think like longterm investors. The biggest lefty funders get behind the latest shiny object that promises a quick win.
The left doesn’t build the kind of infrastructure the right has spent the last half century building. The right mentors promising conservative college kids like Nguyen, sends them to training camps, connect them to conservative networks, and gets them placement at media outlets until they appear, as if fully formed, on your TV screens or in your news feeds.
It wasn’t until she left that world and joined Vanity Fair that Nguyen realized that “there is no such thing as the professional left.” Bitecofer summarizes:
She was pitched a story about a program Dems launched in 2005 to supposedly build the bench (a problem, by the way, we still have today despite at least 5 groups I can think of working on it for two decades) which was pitched to her as “revolutionary, unique, and new.”
The Republicans had The Heritage Leadership Institute so the idea of an organization to build the bench did not sound “revolutionary, unique, or new” to Nguyen. Her first thought was, “I thought the Democrats had the same resources my old team did?”
SPOILER ALERT: We don’t.
The Heritage Leadership Institute’s Young Leaders program has graduates like Josh Hawley, who they basically grew in a lab.
I finished Nguyen’s audiobook in the car yesterday. Nguyen’s bigger shock was finding out years later that the Claremont mentor who helped her get The Daily Caller gig belonged to a secret network screening for young white nationalists, grooming them in mentoring networks, and working to place them at outlets where they could sublty advance white nationalist ideology. Nguyen told the Columbia Journalism Review that “in no universe” would the Caller “have ever explicitly courted white nationalists when I was there.” Yet her WTF moment was realizing that she herself had been nurtured by that system.
Bitecofer concludes that the right out-invests the left and it shows:
So, if you want to understand why Democrats seem inept right now its because we have no brain trust. We have no small room of very smart people with a shit ton of money and authority strategizing on to how fund, build, and run the infrastructure we need to compete with the propaganda machine Republicans have spent decades financing and perfecting.
Instead we have a series of barely connected party organizations, tons of 501c3s, and SuperPACs like Future Forward, who managed to waste nearly a billion dollars on positive ads on Harris that allowed 60% of swing voters to have positive memories of Trump’s first term.
And many of them duplicate each others’ work while struggling to find funding.
These are things most of us already know. But reading Nguyen’s first-hand account as a product of the conservative farm system carries more punch.
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