Check this out:
María Teresa Kumar told The Hill that Harris is tapping into a cultural phenomenon with the under-40 crowd.
“For older voters and for donors coming in, it’s like, ‘We could actually beat Trump.’ I think for young people, it’s a genuine, authentic enthusiasm. And I say this because … the moment she announced, we saw young voters tick up,” Kumar said.
“It was nuts. So we were registering roughly 60 to 100 voters a day on Friday. On Monday, it jumped to 3,000. By [the next] Friday, it was 8,000. It was super exciting. Night and day. It’s a very cool chart.”
According to numbers from Voto Latino, which targets young Latinos for registration, the group facilitated 36,000 registrations in the six months leading up to July 21. In the weeks since, Voto Latino has registered 120,000 additional voters.
Of those voters, 59 percent are under 30, and 29 percent are in their 30s.
Those age groups, Kumar said, are connecting to Harris’s message not only on new platforms, but through language that’s lost on older demographics.
“I do think that we’re not giving the phenomena that is happening on TikTok enough credit. The moment that that young woman said, ‘Kamala is brat,’ it distinguished the right and the misogyny of how they were trying to place her. They were trying to place her as ‘she laughs too much, she’s not organized, she’s not focused,’ you know? And basically, Gen Z is like, ‘she’s messy, we’re messy. But we’re also smart, so don’t get confused,’” said Kumar, referring to pop star Charli XCX’s labeling of Harris as “brat.”
But traditional Democratic strategists haven’t fully caught up, according to Kumar.“I’ve been in these kitchen cabinet meetings with all these consultants trying to figure out how they were going to go against the misogyny of that ‘They don’t like her voice.’ … You know, people earning hundreds of thousands of dollars, and it literally took one tweet from one Gen Zer to encapsulate and emasculate the other side. I mean, brilliant, right?”
The Harris campaign has an excellent social media tram and they are killing it, especially on the platforms where the youngs hang out. They are also launching a major Latino outyreach campaign:
The Harris campaign is launching its largest effort yet to reach Latino voters, with new spending on Spanish-language radio and an organizing push around boxing matches and baseball games as National Hispanic Heritage Month kicks off this weekend.
The investments come as early voting is set to begin soon in some of the critical battlegrounds that are home to sizable Latino populations, like Arizona, Nevada and Pennsylvania.
Vice President Kamala Harris will address the Congressional Hispanic Caucus Institute’s annual conference on Wednesday, according to a senior campaign official, and Minnesota Gov. Tim Walz is expected to pitch Latino voters in swing states in the coming weeks. Surrogates will be a part of the travel plan as well, the official said in plans first shared with NBC News.
If you read the whole thing you’ll see that it’s a major initiative with top surrogates, ad campaigns and lots of on-the-ground contact. That is very good news.