Dazed And Confused
by digby
There is a ton of chatter about this absolutely ridiculous blogger ethics piece on Greater Boston this past friday. If you haven’t read about it, you can get all the skinny on C&L and The Horses Mouth.
The most egregious error, of course, and the one that everyone is chortling over, is that the man who looked down his long professional nose at unethical blogging activity is the same man who took satire for reality and didn’t bother to do any fact checking before he reported it as true. It is almost hilarious in its goofiness. Almost.
Johnathan Carroll actually believed this and reported it:
Armstrong bragged this week that the other bloggers he’d farmed out his website to, were in reality, him, writing under those aliases the entire time. And the blogrolling didn’t stop there: Armstrong also posed as liberal blogger Scott Shields, who posted for pay for yet another Democratic candidate
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That Armstrong in an ironman, isn’t he?
The problem is that Carroll didn’t just make a fool of himself on that aspect of the story — he botched it even before he got to that part. He spliced in an interview segment with David Kravitz of Blue MassGroup out of context (which Kravitz objected to here), and he also sets forth a total misreading of the NY Times piece on which he based his segment:
Carroll (narrating): …The undisputed high point for the bloggeratti came last summer in Connecticut when they whipped up support for moneybags newcomer Ned Lamont who then whipped Senator Joe Lieberman in the Democratic primary.
(video) “My name is Ned Lamont and I approved this message! Thank you!”
Carroll(narrating): As it turns out some of Lamont’s money in that campaign went to — wait for it — political bloggers. The New York Times published a “pay for praise” chart showing which bloggers got paid which money from which candidate.
Local blogger David Kravitz of BlueMass Group, says there’s a delicate balance involved here:
Kravitz: I don’t have a problem with campaigns paying bloggers or campaigns paying anybody else to do whatever they want as long as they’re transparent and up front about it.
Carroll (narrating): Some yes, some no. According to the New York Times some of the “kept bloggers” appeared on some of the left wing’s glamour web-sites. From the Huffington Post to Daily Kos to MYDD.
Here is what the NY Times story actually said:
But this year, candidates across the country found plenty of outsiders ready and willing to move inside their campaigns. Candidates hired some bloggers to blog and paid others consulting fees for Internet strategy advice or more traditional campaign tasks like opposition research.
After the Virginia Democratic primary, for instance, James Webb hired two of the bloggers who had pushed to get him into the race. The Democratic Senate candidate Ned Lamont in Connecticut had at least four bloggers on his campaign team. Few of these bloggers shut down their “independent” sites after signing on with campaigns, and while most disclosed their campaign ties on their blogs, some — like Patrick Hynes of Ankle Biting Pundits — did so only after being criticized by fellow bloggers.
Throughout the segment and the roundtable, Carroll insisted that liberal blogs were offenders in this unethical non-disclosure, when in fact, the liberal bloggers were not implicated by non-disclosure at all in the New York Times piece. He got it completely backwards. The scenario in which bloggers are paid to secretly shill for a candidate on their own site happened one time that I’m aware of (aside from Hynes) and it was the notorious conservative Thune bloggers in South Dakota. I suppose it may have happened on the liberal side in this last election, but if it did, it was not revealed by that NY Times article or anywhere else. The dark speculation about the “kept” bloggers of the “left-wing’s glamour web-sites” simply has no basis.
But there’s also a very confused supposition that underlies both the NY Times article and John Carroll’s piece. They suggest that bloggers ought to give up their own sites if they sign on to a campaign and I can’t for the life of me think why that would be ethically necessary.(On a practical basis, I understand it completely.)
They seem to think that bloggers have some obligation to be “objective” like newspapers, when we are already openly partisan or ideological. They also seem to think that in the same way a writer for The New Republic cannot work on campaigns, neither can a blogger.
But suppose a writer for the New Republic did go to work for a campaign and disclosed in the magazine that she was working for candidate X and her readers could take that into account? I realize this makes professional journalists uncomfortable, but what would be the ethical problem? These writers are assumed to have an ideological point of view, so nobody expects them to be politically neutral. Indeed, their ideological status adds to their credibility. If anyone thought they were just political mercenaries, hiring out their writing and argumentation skills to the highest bidder, they would be shunned. Except for the obvious dilemma as to which employer the person answers to and to whom they owe their ultimate loyalty (something that doesn’t affect bloggers), I honestly can’t see the problem. It happens on op-ed pages of newspapers every day (when they bother to disclose, that is.) I can see why the magazine would not want to do this for many reasons, and don’t expect that they would, but I don’t see how the writer is personally ethically compromised unless she writes lies or fails to disclose.
It actually strikes me as more ethical and honest than what we saw in the Scooter Libby case where it was revealed after many months that many in the Washington press corps knew more than they ever reported, out and out lied to the public and protected powerful people who blatantly used them for partisan political gain. So many of these phony constructs of “objectivity” and “impartiality” and “journalistic ethics” have no common sense to them. In fact, they seem to be rules that are designed to obscure the truth rather than reveal them — and keep control of the political discourse in such a way that the people have to interpret their morning newpapers through far more than simple political bias; they have to try to decipher an arcane language that requires the kind of specialized skill that is more common to Egyptologists or tarot card readers. “Bias” can have much more insidious shadings than simple partisanship.
When you watch the whole Greater Boston segment, you realize that the problem isn’t just Carroll, it’s every person in the group. They may be taking their colleague’s word for it that many liberal bloggers are on the take and using aliases to get paid by different campaigns for their nefarious deeds, but their knowledge of the new media is also nil in every other respect. Their comically pompous attitude, considering that they are, with every word, revealing themselves to be completely foolish, is a sight to behold.
They took Carroll’s misleading report even further than he did. A “payola” meme gained steam, until liberal bloggers ended up being compared to Armstrong Williams. They were incoherent on the subject of blogs endorsing candidates, which they equated with being on the candidate’s payroll. They seem not to be able to grasp that a political site might endorse a candidate the same way newspapers or unions or citizens groups endorse candidates — because they believe in them. Instead, they seemed to think that when an independent partisan blog endorses a candidate, that blog loses its credibility for some reason. They tut-tutted that when the liberal BlueMassgroup blog endorsed Deval Patrick, the campaign was disappointed because now it looked like the site was a shill for their campaign. That’s makes no sense at all, unless they were also disappointed when the liberal editorial page of the Boston Globe also endorsed him. Carroll did make it clear later in the program that BlueMassGroup was not on the payroll, but failed to explain why they should be assumed to be shills when they endorsed Patrick.
The fundamental question (again) is whether bloggers should disclose whether they are on the payroll of campaigns or any other entity that is related to the subjects they write about. Yes, they should. We all agreed long ago that this is the best way to keep order on this issue. It’s the same standard that’s required of op-ed writers and columnists, although you hardly ever see it applied to anyone who appears on the cable shoutfests. Many of those “strategists” who make television appearances and opine on all matters political really do fail to disclose their web of financial ties to the political establishment. I suppose that might be a simple matter of practicality. After all, the list of people and companies many of them take money from would be so long there would probably not be time for an actual show.
None of this disclosure stuff is a problem for readers and bloggers. It just seems to be a problem with certain journalists, who apparently can’t wrap their minds around the idea that if bloggers adhere to a basic disclosure rule, readers and voters use their eyes and ears and minds to fairly judge their credibility. You don’t have to create a bunch of highminded complicated ethical restraints — they figure it out all by themselves.
And don’t journalists know that everybody’s got a blog these days?
The blog at Greater Boston posted a correction and announced that the error will be addressed on next week’s program. Stay tuned.
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