When the curtain goes up on the Republican National Convention on Aug. 30, the supporting cast will include gospel- and country-music performers, elaborate videos, and celebrities doing what they can to help market President Bush’s ideas and vision for America, one of the convention’s organizers said yesterday.
But the convention will present not only politicians and celebrities on each of its four days. People from around the country have been invited to offer an invocation or benediction or to make some other short statement, said Frank Breeden, the convention’s director of entertainment, who called this aspect of the program “Preachers and Patriots.”
The Republicans are hoping that their convention, in New York, can help give their candidate the significant bounce in the polls that eluded the Democratic challenger, Senator John Kerry, after the convention in Boston. And so the party hired Mr. Breeden, a former president of the Gospel Music Association renowned in the Christian music industry, to help produce a show that carefully weaves the party’s political message with a mix of music, star power and patriotic symbolism.
Republicans have generally been tight-lipped about convention details, but in an interview, Mr. Breeden gave some clues about what to expect. He said he has worked since November to help recruit celebrities to perform, give press interviews, attend parties or be otherwise visible at Madison Square Garden.
The goal, Mr. Breeden said, is to help market the party’s political ideas.
“Entertainment plays more of a prominent role in marketing messages today than ever before,” Mr. Breeden said in a telephone interview. And he said that the convention organizers wanted to employ those tools in selling their political philosophy: “Just like Cadillac uses Led Zeppelin to market its ideas.”
Just like the GOP uses Jesus to market its ideas.
He said yesterday that he expected the convention to be heavy with gospel, country and Broadway music, and with patriotic music. He said there would be several renditions of the national anthem as well. And he said there would be a stage band made up entirely of some of the most sought-after studio musicians in New York City. Everyone is being paid union wages, he said.
Mr. Breeden said that during his months of work on the convention, he had run up against some obstacles that were surprising and others that he had expected.
After a career in the entertainment industry, Mr. Breeden said he knew well that many of the most outspoken performers do not support the Bush administration. “For whatever reason, on the Democratic side of things, the celebrities who have an affinity with that party tend to be more activist-oriented and tend to get headlines,” he said.
Maybe that’s because the “Republican side of things” is always trying to censor them. It’s a right wing specialty.
If people like tent revival type entertainment, it looks like they’re going to get plenty of it. Praise the Lord and pass the moonshine for Bush. The culture war must go on.