Growing Pains
Oh Lordy. Here we are again in one of those disavowal moments. Normally, I try not to weigh in on blog controversies like this because they are so likely to get me into trouble and I’m nothing but a big baby. However, this one is actually important because it signals a change in the blogosphere.
It all comes down to filthy capitalism, doesn’t it? Once bloggers started taking advertising money they suddenly became answerable to their advertisers. Once they started raising money for candidates they became part of the campaign. It reminds me of those halcyon days when people were arguing about whether public broadcasting was a good idea or not. I think we can see from this little example that money is, indeed, the root of all evil. The times they are a changin’ in the blogosphere.
Matt Stoller has what is probably the definitive take on this controversy, but I think Atrios’s post is more important because he’s so important. He sounds miffed, to be sure, but he’s taken a brave stand. He’s not going to stop expressing his opinion on his own terms, even though he’s been raising a lot of money for the Democrats and would probably like to continue to collect a little cash from his blog ads himself. He’s opting to continue to be a free-for-all blogger rather than a money raising insider. But, I’m afraid he might not get to sit at the table with the big boys again any time soon. This new synthesis of internet fundraising and blogging means that you have to decide what are your reasons for blogging and adjust yourself to the various realities that spring from that decision.
If you are blogging to express your unfettered opinion on public affairs, it’s useful to note that opinion writers generally don’t personally raise money for the political parties even though they are clearly political partisans. Even Rush doesn’t troll for GOP money on his show. This is not just a matter “journalistic ethics” it’s a matter of keeping a certain distance between politicians and those who might express uncomfortable opinions from time to time. Nobody demands that Bush disavow Krauthamer when he says we should nuke Fallujah or some such.
I don’t doubt that columnists show up a fundraisers from time to time or at least socialize with fundraisers and politicians. But, by being able to float ideas or express opinions that the candidates simply can’t express due to the mainstream necessities of our two party politics, they actually serve a valuable service. I think bloggers do this, too.
Columnists do work for newspapers which accept advertising from all political perspectives, but they don’t allow profanity or inflammatory rhetoric such as that at the center of this controversy. And, one of the reasons they edit columnists is because if they wrote the way we do in the blogosphere they’d offend huge numbers of readers and advertisers would pull out. Certainly political advertisers would.
So, if you want to express an unfettered opinion, the online world is a great place to do it, probably the only place outside of your poor hearing impaired family and the bartender at the corner pub. But, you probably can’t use that blog to directly raise money for candidates or run advertising for candidates unless you learn to pull your punches at least somewhat. The reality is that once you explicitly become a fundraiser for that candidate, or become enmeshed with the campaign apparatus, you become a sort of adjunct of the campaign. The real world implication of that is that the candidate’s enemies will use what you say or do against the candidate. Candidates have to return “controversial” money all the time.
As for advertisers, newspapers and networks have all kinds of conventions like “chinese walls” to protect both the advertiser and the content from having to answer for the other. And, needless to say, any candidate is going to need the newspaper and the television much more than a blog to reach the critical mass of people so they will all fight for as much air time and column inches as they can get. Blogging is expendable if it causes too much grief.
So, it appears that we are at a crossroads. If what you want to do is be a fundraiser and political operative for a particular candidate, then you simply have to be aware of the ramifications of what you say and you have to exercise some control over the community you host or risk embarrassing the candidate you represent on your blog. There is obviously big money to be raised on the internet, so this paradigm is here to stay and it is perfectly valid.
If you want to make bucks by selling ads, you have to be aware that they could pull those ads in a hearbeat if you write things they feel are harmful to their products (candidates.) That’s just reality in our happy little laissez-faire world. I would think that there are products out there that wouldn’t mind being affiliated with foul-mouthed polemics, but political candidates are hardly the likliest ones, I’m afraid. So there may be a way to make a few sheckels at this, but partisan politics doesn’t look like a good bet to me unless you are willing to edit yourself accordingly or find a way to persuade people that you have a chinese wall between the advertising and the content. Obviously, this is a perfectly acceptable form of blogging and I imagine that many people will find it tempting.
Or you can take the approach of an old fashioned pamphleteer, which is what blogging has mainly been up to now. Self-publish, say what you want, offer it for free and hope that somebody finds it interesting. On a political level you hope that you have an influence. If you are a big time blogger like Andrew Sullivan you can put up a tip jar and make big bucks, so there’s even a financial model available that leaves you beholden to noone. Or, you could always find a benefactor or sugar daddy who will finance your blogging — sort of a cross between being Sid Blumenthal and Anna Nicole Smith. If you do it this way you are free to tell anybody to go fuck themselves if they don’t like what you are saying. And, if they de-link you? Who gives a damn? If you’re good, people will find you. Stand outside the grinding political process and be proud to support your cause in your own way. Let the politicans play it safe. They’ll thank you for it in the end.
There isn’t anything wrong with any of these models but those bloggers who have a profile are going to have to think about this stuff and the candidates are going to have to find a way to take advantage of the blogosphere’s influence without leaving themselves too open to their enemies’s opportunism.
And, let’s not kid ourselves. I hesitate to remind all of my blogging bretheren, but this “disavowal” movement is a bi-partisan, intra-partisan game. As ye sow and all that jazz…
Last year around this time we had another blogospheric tizzy and bloggers were gnashing their teeth about whether to link or de-link and what all. One blogger responded to a query on the matter and I think his thoughts are pertinent today:
Hi,
Everyone makes mistakes, and Sean-Paul has been very up front, honest and contrite about his. What more do people want? To string him up and flog him?
He provides a good service. I’ll probably be taking his left-hand side link within the next couple of days, but that’s because the war is waning and his coverage is straying into new areas. So the raison d’ etre of running that
extra link is somewhat passing.But I’m a forgiving guy. He copped to it right away and apologized.
Ultimately, his mistake had little to do with the value of the material
presented so I didn’t even think twice about removing him.I really hope that some of these bloggers freaking out about it don’t make a mistake themselves someday. Writing has a lot of pitfalls. I’m a former journalist and a J.D., so I have a good idea of how to avoid such pitfalls.
But no one is perfect, and even I may fall into some unforeseen trap.What comes around comes around. I like to keep a healthy supply of good karma handy.
Kos
Wise words.