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Power Back, Freedom Back

That is an effective ad.

President Biden’s campaign on Thursday launched a seven-figure ad buy in Arizona, focusing on abortion on as the state grapples with the fallout from a state Supreme Court decision earlier this week that enabled an 1864 law that bans nearly all abortions. 

The Biden campaign has sought to link former President Donald Trump to near-total abortion bans since Trump appointed three conservative judges who were instrumental in the 2022 Dobbs decision that overturned Roe v. Wade. Trump has touted his role in the effort to “kill” Roe v. Wade, although he has sought to distance himself from the Arizona decision.

“Because of Donald Trump, millions of women lost the fundamental freedom to control their own bodies,” Mr. Biden says direct to camera in the ad. “And now, women’s lives are in danger because of that. The question is, if Donald Trump gets back in power, what freedom will you lose next? Your body and your decisions belong to you, not the government, not Donald Trump. I will fight like hell to get your freedom back.” 

Yes. Freedom. That’s the message.

Published inUncategorized