Red Meanies

Angry Bear points out that there is some actual evidence that smear politics are winning politics this election cycle. He notes that Bush has benefitted so far from staging the most relentless negative presidential campaign in history and that his handpicked candidate in Florida won by eviscerating his Republican opponent in the primary. Anybody who thinks that this campiagn is going to be waged on issues is terribly misunderstanding the public mood. This election is about how far you are willing to go:

Voters’ high-minded claims notwithstanding, negative attacks work. Witness the just-completed Republican Senate primary in Florida, which pitted the very conservative Bill McCollum against the previously somewhat conservative Mel Martinez. The winner would move on to compete against Betty Castor for the Senate slot opened by Bob Graham’s impending retirement. Let’s watch:

… a political storm is roiling Florida’s U.S. Senate race, fueled by hard-hitting accusations that Republican nominee Mel R. Martinez leveled against his chief rival in the closing days of this past Tuesday’s GOP primary.

The attacks infuriated some prominent Republicans, and Democrats hope the discord will help their nominee, Betty Castor, win the closely watched contest to succeed retiring Sen. Bob Graham (D).

President Bush handpicked Martinez … considered more centrist than early GOP front-runner Bill McCollum. McCollum, a solidly conservative former House member, lost the 2000 Senate race to Democrat Bill Nelson, and many Republicans felt they needed a more moderate nominee this year.

But Martinez’s campaign was hardly moderate in its homestretch assault on McCollum. First, it arranged a conference call by conservative religious leaders who challenged McCollum’s integrity because of his support of embryonic stem cell research and a hate crimes bill. Enraged, former Republican senator Connie Mack wrote to more than 15,000 state GOP activists, saying Martinez’s campaign “sunk to a new low in Florida politics” by launching a “mean-spirited, desperate and personal attack” that would “only hurt our party and doom us in November.”

A few days later, the Martinez campaign labeled McCollum “the new darling of the extreme homosexuals” because he had supported including protections for gays in a failed federal hate-crimes bill. Editorial pages condemned the comment, and the St. Petersburg Times withdrew its endorsement of Martinez.

Did it work? Yes:

Martinez, who had trailed in several polls, won the primary with 45 percent of the vote to McCollum’s 31 percent. Martinez and his allies in the GOP establishment immediately tried to heal the hurts.

Of course it did. The “moderate” Martinez proved he had balls. Read the rest of the post. Aside from the fact that it agrees with my thesis (which obviously means that it is brilliant) AB comes up with some excellent ideas for attack ads. I particularly like this one:

Start with this quote from The Dallas Morning News, Feb. 25, 1990:

“I was not prepared to shoot my eardrum out with a shotgun in order to get a deferment. Nor was I willing to go to Canada. So I chose to better myself by learning how to fly airplanes.”

Then cut to Lt. Colonel Bill Burkett alleging that he witnessed Bush’s National Guard records being scrubbed, and point out that Bush has never accounted for his whereabouts during 1972 and 1973, nor why he stopped flying.

Then end with Linda Allison:

Before there was Karl Rove, Lee Atwater or even James Baker, the Bush family’s political guru was a gregarious newspaper owner and campaign consultant from Midland, Texas, named Jimmy Allison. In the spring of 1972, George H.W. Bush phoned his friend and asked a favor: Could Allison find a place on the Senate campaign he was managing in Alabama for his troublesome eldest son, the 25-year-old George W. Bush?

“The impression I had was that Georgie was raising a lot of hell in Houston, getting in trouble and embarrassing the family, and they just really wanted to get him out of Houston and under Jimmy’s wing,” Allison’s widow, Linda, told me. “And Jimmy said, ‘Sure.’ He was so loyal.”

… Asked if she’d ever seen Bush in a uniform, Allison said: “Good lord, no. I had no idea that the National Guard was involved in his life in any way.”

AB notes that neither Kerry or the DNC or even MoveOn can do this sort of thing:

Democrats will need some truly Shadowy groups, brand new 527s that spring up, launch ads and push polls in key states, and then fade away. I’m not sure who would pay for them, but there is an ever-growing number of angry Democrats out there, so the money is surely out there.

We disagree when he says that we should wait until after they launch their next smear. I think we should just go ahead. We get nothing by playing by any kind of rules. After the Swift Boat liars, I see no reason to wait. They set the terms of this campaign.