Muddling The Message

by digby

I am a big fan of Harry Reid. I thought his op-ed the other day was masterful.

But watching him last night on the Lehrer News Hour made me realize that we are going to fail in making it clear that the Republicans are a criminal enterprise. In fact, we are probably going to get blamed for it. In the end, I wouldn”t be surprised if the Republicans don’t succeed in becoming the John McCain “party of reform” and we actually lose seats.

Here’s why:

JIM LEHRER: And now to the minority leader of the Senate, Sen. Harry Reid, Democrat of Nevada. Senator welcome.

SEN. HARRY REID: My pleasure.

JIM LEHRER: First, why has it taken so long for everybody to move on lobbying reform?

SEN. HARRY REID: Jim, it’s taken a while for this culture of corruption the Republicans have developed to come into fore. The Republican leader in the House, four ethics convictions in one year, money laundering indictment, the Republican leader being investigated criminally and civilly, we have for the first time in 135 years, someone who works in the White House indicted. Safavian, who is in charge of government contracting, the president appointed him, hundreds of billions of dollars a year, led away in handcuffs because of sweetheart deals he had with Jack Abramoff and then you have, as has been talked about earlier in your program, the K Street Project.

Think about this, the “pay and play” program. You as a lobbyist, you pay, and we Republicans will take care of you legislatively. That’s why it hasn’t come to the forefront. The arrogance of power, the culture of corruption has not come to the attention of the American public as it has the past several months.

JIM LEHRER: But it’s been going on for years and years– the very things that you and the Republicans agree on to correct have been legal up till now. In other words, these are not the things that Abramoff is charged with or any of these people that you say are going off in handcuffs, right?

SEN. HARRY REID: Yes. But of course this culture of corruption, we need to change the rules and regulations that you talked about here on the program, but people are taking millions of dollars defense contractors, as one Republican was doing, and is now — pled guilty. The stuff that DeLay has done, you don’t need to change the rules.

JIM LEHRER: That’s my point exactly.

SEN. HARRY REID: The point is, he has already been in trouble. But I think it has shone a bright light on the abuses that have taken place that need to be corrected. And that’s what we want to do. We want to shine a bright light and make things better than what they were. We don’t think there should be a pay or play system. We don’t think this K Street Project, which they have worked on for a long time to get up to snuff — it was done with Abramoff; it was done with Norquist; and it was done with Ralph Reed. These are people who are in the political circles are famous for being infamous.

JIM LEHRER: But the specifics that are involved in the current situation aside, the practices of lobbyists taking people — financing trips abroad, taking people to meals — all of that — free airplane travel — all that sort of stuff has been common practice. Democrats and Republicans have been doing that for years, correct?

SEN. HARRY REID: Well, Jim, listen. The Jack Abramoff situation where he’s flying people around to golf tournaments in Scotland and other places, I don’t think that has been — if it has, I don’t know about it, but if it has been, it’s time to stop.

I just know that this is another one of the things that I didn’t take the time to mention that has been so abused, and the American people now see this.

JIM LEHRER: Okay. But members of Congress did not see it until the Jack Abramoff case came along?

SEN. HARRY REID: Of course, we as — friends have helped us; there have been criminal indictments. I’ve listed those.

JIM LEHRER: Right.

SEN. HARRY REID: We have had ethics committees who have met, and the Democratic — I’m sorry, pardon me. Strike that from the record, the Republican leader in the House four times convicted of ethics violations. I mean, we’ve had a little help bringing this to the attention of the American public.

JIM LEHRER: What I’m getting at, I think, Senator, is it’s a little bit of an “oh, I’m so shocked” element to this that a lot of people are having trouble understanding because this kind of practice of lobbyists trying to influence legislation is part and parcel of the system.

SEN. HARRY REID: Jim, your question is very valid, and I’m sorry I didn’t get to the answer sooner. Here’s the situation we have though. We are in the minority. There’s an arrogance of power here in Washington that is untoward. Republican White House, Republican House, Republican Senate. Seven of the nine members of the Supreme Court have been appointed by Republican presidents.

You know, you can’t get things done unless there’s a bipartisan movement, and I would hope that with this scandal, this Republican-driven scandal, we’ll get a few Republicans of goodwill to step forward and say we should have done this a long time ago, but we didn’t; let’s do it now. And that’s what I hope happens.

By coming up with this “reform package” we have managed to make people think this is about reforming arcane congressional rules when it is actually about a bribery and protection racket. And that is exactly what the Republicans wanted us to do. After all, if its only a matter of changing a few rules, they can do that themselves and just move along. Reid starts out with all the right rhetoric and then ends up calling for bipartisanship, for heaven’s sake.

The problem is that Democrats listen to conventional wisdom and bad strategists who all insist that you have to have a positive agenda or people will hate you. This is because when they do focus groups people always say they hate all the negativity and they just want politicians to tell us what they are going to do to fix things.

That is bullshit. People say that because they think that’s what they are supposed to say. They don’t know how much they are being manipulated by all the negative images and so they simply say they don’t like them. It doesn’t mean they don’t respond to them. It’s subliminal. The Democratic party needs to hire a top psychologist to explain this to them — or find a politician who has good instincts.

Here we have Harry Reid trying very hard to make Jim Lehrer see that this is a Republican scandal. But because he is focused on “lobbying reform” — just like the Republicans are — Jim doesn’t see the beef. Everybody knows that politicans and lobbyists are in each others’ pockets. This seems to him like a tempest in a teapot. (Or he’s pretending it does. Lehrer knows very well what the real story is.)

The problem is that Reid and the rest of the Democratic party believed that they had to “offer a solution” because otherwise the public would think they are just being negative. (And yes, the punditocrisy would have been all over them for not offering any solutions, just like they always are.) But had they simply said, “this is way beyond lobbying reform. Republicans like Tom DeLay and Jack Abramoff have been running a criminal enterprise out of the US congress,” they could have framed the argument as Republican criminality instead of systemic problems that can be fixed with a few changes in the rules.

If Lehrer said, “isn’t this just the way business is done in Washington?” Reid could shoot back, “sorry Jim, this K Street project’s first order of business was to require the lobbying firms to hire only Republicans, many of them staffers from Tom deLay’s office, to pay off congressmen. The Democratic party is not perfect but we don’t operate like the mob.” If Lehrer had said, “well what do you propose to do about it?” Reid should have said, “I’ll let the criminal justice system do its work, and it has its work cut out for it. But it’s clear that we badly need checks and balances back in our system. Putting this country solely in the hands of the Republican Party has been a disaster.”

You could sense Reid’s frustration in the interview. He made many great points but they were all muddled by this stupid “reform plan” that Lehrer was obsessed with. And that’s because the Democrats had stepped on their own most potent argument — the Republicans are in charge and they are running a corrupt criminal enterprise out of the House and Senate. Even a Republican Justice department could not avert its eyes from the rampant criminality. Duke, DeLay, Abramoff, Rove, Libby, Safavian…. all of them and many more are either under indictment, pled guilty or remain under suspicion. This is not business as usual and the solution isn’t another package of rules changes about who buys the pizza.

I had grave doubts when I heard about the Democratic leadership’s plan to offer competing lobbying reform packages and keep harping on the “culture of corruption.” I knew the message was going to get muddled. We simply need to understand that being “negative” is a perfectly acceptable way of communicating …. about criminal behavior. (Duh.)

We cannot, as usual, depend on the press because they are incompetent. As this piece by Eric Boehlert points out, the press is “afraid of facts.”

The Democrats needed to Keep It Simple Stupid and do nothing but pound away that this was a Republican Criminal Enterprise. They should have swept aside all the DC punditry and stayed on message until they could see that they had traction. Only then should they have started thinking about a positive message — preferably a lot closer to the election, once people had absorbed the Republicans are crooks meme and were looking at the Democrats with a more open mind. Instead we just threw it all on the table in one big pile of mush.

Big mistake. Huge.

Read or watch the whole interview. It will make you hang your head in despair. I like Reid, but this was just terrible. The caucus needs to rethink both its message and its strategy.

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