Brand Ex

by digby

This is probably going to be an interesting site. I haven’t had a chance to read it over very carefully (except to note that Elain Kamarck is openly suggesting that we run the Dukakis campaign again because it might work this time.) But I think it’s probably going to be a useful insight into the thinking of the strategic workings of the Democratic party.

I can’t help but wonder, however, why anyone would think that calling the thing “The Democratic Strategist” was a great idea? Talk about bad branding. If there is a more ridiculed and disrespected phrase in the party at the moment, I can’t think of what it would be.

Somehow, I have a feeling this wrong choice says something important. I can’t quite put my finger on what it might be …

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