Missiles Of October

by digby

Up until now, McCain has been running a kinder gentler campaign. Now, he has no choice but to take the gloves off:

Sen. John McCain and his Republican allies are readying a newly aggressive assault on Sen. Barack Obama‘s character, believing that to win in November they must shift the conversation back to questions about the Democrat’s judgment, honesty and personal associations, several top Republicans said.With just a month to go until Election Day, McCain’s team has decided that its emphasis on the senator’s biography as a war hero, experienced lawmaker and straight-talking maverick is insufficient to close a growing gap with Obama. The Arizonan’s campaign is also eager to move the conversation away from the economy, an issue that strongly favors Obama and has helped him to a lead in many recent polls.”We’re going to get a little tougher,” a senior Republican operative said, indicating that a fresh batch of television ads is coming. “We’ve got to question this guy’s associations. Very soon. There’s no question that we have to change the subject here,” said the operative, who was not authorized to discuss strategy and spoke on the condition of anonymity.

This is what heroes with honor and integrity do. A true patriot will always try to change the subject by smearing his opponents character, particularly during time of crisis.

If you wonder exactly how these things work, McCain’s campaign manager, Rick Davis, even wrote an op-ed about smear campaigns in the Boston Globe a while back:

The anatomy of a smear campaign

By Richard H. Davis | March 21, 2004

Every presidential campaign has its share of hard-ball political tactics, but nothing is more discomforting than a smear campaign. The deeply personal, usually anonymous allegations that make up a smear campaign are aimed at a candidate’s most precious asset: his reputation. The reason this blackest of the dark arts is likely to continue is simple: It often works.

The premise of any smear campaign rests on a central truth of politics: Most of us will vote for a candidate we like and respect, even if we don’t agree with him on every issue. But if you can cripple a voter’s basic trust in a candidate, you can probably turn his vote. The idea is to find some piece of personal information that is tawdry enough to raise doubts, repelling a candidate’s natural supporters.

All campaigns do extensive research into their opponent’s voting record and personal life. This so-called “oppo research” involves searching databases, combing through press clips, and asking questions of people who know (and preferably dislike) your opponent. It’s not hard to turn up something a candidate would rather not see on the front page of The Boston Globe.

It’s not necessary, however, for a smear to be true to be effective. The most effective smears are based on a kernel of truth and applied in a way that exploits a candidate’s political weakness.

Nothing personal. Just business.

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