Managing the #OTBR crisis

Managing the #OTBR “crisis”by digbyAccording to a trade publication called Corporate Secretary, it’s time for the banks to do a little crisis management of Occupy the Boardroom:

As the Occupy Wall Street (OWS) protesters are hitting the streets worldwide, another movement is quietly unfolding online: OccupyTheBoardroom.org (OTB).The new coalition surfaced on Saturday with the intention of delivering the messages of those who were hurt by the recession to the CEOs of top financial institutions such as Goldman Sachs, Morgan Stanley and Wells Fargo. There are currently over 200 CEOs listed on the website, including Lloyd Blankfein, chief executive of Goldman Sachs,Vikram Pandit, CEO of Citigroup, and Mukesh Ambani, a Bank of America board member.[…]
The anger, frustration and collective voice is too large to ignore,’ saysFay Feeney, a corporate board consultant who provides board chairs with advice on ways to improve boardroom performance. ‘This [OTB website] is personal and targeted to what you earn (along with power and influence) [and] banks are among the first businesses to be called out, occupied and disrupted.’

As the OWS protests continues to morph into a massive movement, Feeney suggests that board members and corporate counsels prepare themselves for a bumpy ride by future-proofing their companies:

i. Get your crisis communication plan ready – protect your reputation and brandii. Get OWS on your risk map and board agenda. Evaluate the business opportunity and assess the impact on your business strategy, competitors, clients, employees and on your CEO and directors.iii. Take action now! It is not too early to begin counteracting the impact this movement could have on your business.iv. Listen: By using social media, you can begin to gather business intelligence specific to your business.

Protests can spin out of control, and with real time data processing from Twitter, Facebook and other social networking sites, getting a message across is now faster than ever. Governance professionals, board chairs and CEOs should always remain one step ahead in protecting their boardroom, Feeney says.

Oh they should. They definitely should.

If you’ve a mind to share your advice on how to handle the “crisis” you can click here to have it sent to the institution of your choice.

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