Getting the word out one traffic jam at a time

Do you know how many people see that? They’re just sitting their cars, mostly alone, travelling slowly on an LA freeway at rush hour. It may be the only time they’ve ever had to really contemplate what that means. And even if they don’t give it second thought, these slogans will inevitably start to feel familiar the more they see them.

And that’s half the battle in making people change the way they think about things.

If you’re interested in this kind of activism, be sure to click the link. He tells you all about how he does it.

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