Are they killing us with pleasure or fear?
by digby
If you’ve got some time to spare this week-end do yourself a favor and watch the discussion below between Bill Moyers and Marty Kaplan:
MARTY KAPLAN: Push journalism is the old days, which seem no longer to apply in the era of the internet, in which an editor, a gatekeeper, says, “Here’s the package which you need to know.” All of that is ancient history now.
Instead, now, it’s all driven by what the consumer is pulling. And if the consumer says, “I want ice cream all the time.” And whether that ice cream is Lindsay Lohan, or the latest crime story, that’s what’s delivered. And as long as it’s being pulled, that’s what is being provided. So it’s quite possible that in the U.S., the calculation was made that the crisis in Europe and the head of Italy would not be a cover that one could use. But that pet friendships would be the sort of thing that would fly off the newsstand.
BILL MOYERS: So the reader is determining what we get from the publication?
MARTY KAPLAN: On a minute by minute basis, stories that the reader’s interested in immediately go to the top of the home page. There are actually pieces of software that give editorial prominence to stuff that people by voting with their clickers have said is of interest to them. No one is there to intervene and say, “Wait a minute, that story is just too trivial to occupy more than this small spot below the fold.” Instead, the audience’s demand is what drives the placement and the importance of journalistic content.
BILL MOYERS: So George Orwell anticipated a state as big brother, hovering over us, watching us, keeping us under surveillance, taking care of our needs as long as we repaid them with utter loyalty. Aldous Huxley anticipated a Brave New World in which we were amusing ourselves to death. Who’s proving the most successful prophet? Huxley or Orwell?
MARTY KAPLAN: Well, I think Huxley is probably right, as Neil Postman said in—
BILL MOYERS: The sociologist, yes.
MARTY KAPLAN: –in Amusing Ourselves to Death. That there’s no business but show business. And we are all equally guilty, because it’s such fun to be entertained. So you don’t need big brother, because we already have big entertainment.
BILL MOYERS: And the consequences of that?
MARTY KAPLAN: That we are as in Brave New World, always in some kind of stupor. We have continual partial attention to everything and tight critical attention on nothing.
That sounds like my life alright …
It’s a fascinating discussion about the media’s role in our current plight. The tsunami of money that’s drowning us is pulling it down too.
But I highlighted the above because I think it’s an interesting question, which Moyers posed on his site:
In his book “Amusing Ourselves To Death: Public Discourse in the Age of Show Business,” the late media critic Neil Postman compares two dystopian futures — one, imagined by George Orwell in his book 1984, in which the government maintains its control by keeping us under constant surveillance; the other, conceived by Aldous Huxley in Brave New World, in which citizens are kept happy enough to never put up a fight:
“We were keeping our eye on 1984. When the year came and the prophecy didn’t, thoughtful Americans sang softly in praise of themselves. The roots of liberal democracy had held. Wherever else the terror had happened, we, at least, had not been visited by Orwellian nightmares.
But we had forgotten that alongside Orwell’s dark vision, there was another – slightly older, slightly less well known, equally chilling: Aldous Huxley’s Brave New World. Contrary to common belief even among the educated, Huxley and Orwell did not prophesy the same thing. Orwell warns that we will be overcome by an externally imposed oppression. But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.
What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions”. In 1984, Huxley added, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.”
If you click over, you can vote for which one you think was more prophetic.
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