There Is Only One Candidate Part 6
by tristero
Huffington Post main page at September 26, 2016 3:19 PM EST:
31 mentions of “Trump”
7 mentions of “Donald”
Total Trumps: 38
4 mentions of “Clinton”
2 mentions of “Hillary”
Total Clintons: 6
Put another way, today the Huffington Post believes that Trump is more than 6 times as important as Clinton.
Sigh.
Adding, I was speaking to my smart daughter about this and she said, “Yeah but most of the headlines are negative. Doesn’t that matter, that he’s being trashed?”
It would if this were seen as a political campaign, but that’s not how Americans perceive this election. Sorry, fellow liberals and wonks. There are no big ideas at stake here. It’s just marketing exposure doing what marketing exposure does.
Suppose you make decent organic peanut butter. And you decide to advertise it by creating an ad campaign in which you trash Jif more often than you tout your own good qualities. Suppose every commentator everywhere agrees with you, and chooses to emphasize how lousy Jif is more than they mention your product. They’re reasoning is, “Once Americans realize how unhealthy Jif is, they’ll know they have to eat organic peanut butter!”
Suppose in addition, because the makers of Jif are such cunning marketing people, that the name “Jif” is ubiquitous – on fancy buildings, on major highways, on huge casinos, on every magazine cover, on TV, social media, in the schools, and there are even books and TV movies about the greatness of Jif.
So even though your organic peanut butter is a demonstrably healthier product on so many levels, Jif appears to be pretty tempting, what with that added sugar and all. And besides, Jif”s being mentioned more than 6 times as often as any other nut spread – can’t remember exactly what they said…it’s all too technical and a blur…There’s gotta be something there, maybe it’s good!
So seriously, what’s the big deal about Jif being bad? Besides, what’s the alternative? I mean, how bad can Jif be?
Gimme!
And that is what is going on right now.
(With apologies to Jif: consuming 1 mg of Trump is way more dangerous than eating an entire case of Jif in one sitting.)