by digby
It isn’t just the Trump bump:
MSNBC finished as the most-watched network in all of basic cable in primetime on Monday, for the first time in its 21-year history, according to Nielsen Research.
The Comcast-owned network averaged 2.34 million viewers, edging Fox News and its average of 2.25 million. Disney’s 1.74 million viewers, USA Network’s 1.57 million viewers and HGTV’s 1.51 million viewers rounded out the top five.
Cable news rival CNN finished ninth behind the Discovery Channel in total viewers in primetime, averaging 875,000 viewers.
Fox News still finished first in the “Total Day” (6 a.m. to 6 a.m.) category, extending its winning streak over all basic cable channels to 29 consecutive weeks, averaging 1.4 million viewers.
New daily developments regarding investigations into Russian election meddling and possible collusion with Trump campaign associates has been a boon for progressive MSNBC, particularly host Rachel Maddow.
Maddow again had the No. 1 program of the week in cable news, averaging 2.94 million total viewers and 711,000 in the key 25-54 demographic advertisers covet most. In all of basic cable, WWE (World Wrestling Entertainment) on USA Network was the most-watched, with Maddow coming in second.
MSNBC’s shows consistently have an interesting rotation of experts, pundits, reporters and political insiders while CNN hasa format of featuring the same people spouting predictable talking points day after day. It’s dull.
Fox, of course, is simply in Bizarroworld.
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