I’m ok with Bloomberg spending a fortune attacking Trump
This ad doesn’t really sell Bloomberg. It is almost 100% a generic anti-Trump ad:
I’m not sure why Bloomberg is running and I don’t trust his motives. But I’m kind of glad he’s spending some of his huge fortune on this:
Mr. Bloomberg is also already spending more than the Trump campaign each week to reach voters online…. In swing states like Wisconsin and Pennsylvania that are likely to decide whether Mr. Trump gets re-elected, ads from the president’s campaign and friendly outside groups have been, for the most part, the only paid messages that voters have seen about him. Mr. Bloomberg’s campaign is focusing its efforts there, hoping to erode Mr. Trump’s standing.
“I’ve been telling anyone who will listen, Trump is winning,” said Kevin Sheekey, the campaign manager for Mr. Bloomberg, who argued that the lack of anti-Trump advertising essentially means “he is running unopposed in swing states.”
He’s right. There should be super-pacs running those ads as well. If we have to have this big money in campaigns, the “good” billionaires need to step up and fill the gap to attack Trump while the Democrats choose their candidate.
The Democrats won in 2018 without openly emphasizing Trump but now that he’s on the ballot, if they ignore him they’ll seem as out of touch as the average Fox viewer who truly believes that Trump is the most successful leader the world has ever known. I know they want to talk about their positive agenda but there simply has to be a tough anti-Trump message out there alongside it.
The article cites a Facebook ad that says “Say no to chaos” and another with the message “Another tweet. Another lie. Trump has tweeted thousands of false statements — causing chaos and embarrassing our country,” with a picture of a soybean farmer with his face in his hands. That seems like a smart way to do it. They’ve also tested populist messages that seem to play well with voters which point out how Trump hasn’t delivered on his promises to average workers but gave corporations a huge boost.
I don’t know that Bloomberg is the guy to deliver those messages but somebody has to. And they will redound to the benefit of any of the Democrats if they take hold.
If Trump knows one thing it’s that relentlessly pounding home a message can cut through the cacophony.
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