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“…how conservative media misinformation may have intensified the severity of the pandemic”

Terrific reporting on some upcoming studies demonstrating a direct link between misinformation propagated by Fox and others and the severity of the pandemic:

In recent weeks, three studies have focused on conservative media’s role in fostering confusion about the seriousness of the coronavirus. Taken together, they paint a picture of a media ecosystem that amplifies misinformation, entertains conspiracy theories and discourages audiences from taking concrete steps to protect themselves and others.

The end result, according to one of the studies, is that infection and mortality rates are higher in places where one pundit who initially downplayed the severity of the pandemic — Fox News’ Sean Hannity — reaches the largest audiences…

A working paper posted by the National Bureau of Economic Research in May examined whether these incorrect beliefs affected real-world behavior.

The authors used anonymous location data from millions of cellphones to explore how the popularity of Fox News in a given Zip code related to social distancing practices there. By March 15, they found, a 10 percent increase in Fox News viewership within a Zip code reduced its residents’ propensity to stay home, in compliance with public health guidelines, by about 1.3 percentage points.

Given total stay-at-home behavior increased by 20 percentage points during the study period, that effect size is “pretty large,” said Andrey Simonov, the study’s lead author…

Another recent working paper, by economists at the University of Chicago and other institutions, similarly finds that Fox News viewers are less likely to comply with public health guidelines than consumers of other media. But their paper takes the analysis two steps further: It finds that Fox viewers aren’t a monolith, with fans of some media personalities acting distinctly from others. It also provides evidence that those behavioral differences are contributing to the spread and mortality rate of covid-19 in certain areas... [italics added]

viewership was associated with changing pandemic-related behaviors (like hand-washing and canceling travel plans) four days later than other Fox News viewers, while Carlson viewership was associated with changing behaviors three days earlier.

Given the importance of individual behavior in curbing the spread of the coronavirus, it stands to reason that places where people were slower to take preventive steps might see more severe outbreaks. That’s exactly what the final step of their analysis shows.

“Our results indicate that a one standard deviation increase in relative viewership of Hannity relative to Tucker Carlson Tonight is associated with approximately 32 percent more COVID-19 cases on March 14 and approximately 23 percent more COVID-19 deaths on March 28…”

As anyone will quick to add, correlation doesn’t demonstrate causation. Striking, nevertheless.

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