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Loyalty Signaling

The following is another excerpt of “I Alone Can Fix It”:

“Used to be” is not a phrase anyone dares use to describe the president inside his Palm Beach castle. Here, beneath the gold-leaf ceiling of winged griffins and crystal chandeliers, Trump still rules, surrounded day and night by applauding fans, obsequious courtiers, and dutiful servants. At the perfectly manicured Mar-a-Lago, none of the disgrace that marked the end of his presidency pierces Trump’s reality. Here, he and his aides work to maintain the gospel according to Trump, with the most important revelations being that Donald Trump was the greatest president of all time and was unjustly denied a second term.

Uh huh. I thought of that when I read this column by Paul Krugman:

I’m a huge believer in the usefulness of social science, especially studies that use comparisons across time and space to shed light on our current situation. So when the political scientist Henry Farrell suggested that I look at his field’s literature on cults of personality, I followed his advice. He recommended one paper in particular, by the New Zealand-based researcher Xavier Márquez; I found it revelatory.

The Mechanisms of Cult Production” compares the behavior of political elites across a wide range of dictatorial regimes, from Caligula’s Rome to the Kim family’s North Korea, and finds striking similarities. Despite vast differences in culture and material circumstances, elites in all such regimes engage in pretty much the same behavior, especially what the paper dubs “loyalty signaling” and “flattery inflation.”

Signaling is a concept originally drawn from economics; it says that people sometimes engage in costly, seemingly pointless behavior as a way to prove that they have attributes others value. For example, new hires at investment banks may work insanely long hours, not because the extra hours are actually productive, but to demonstrate their commitment to feeding the money machine.

In the context of dictatorial regimes, signaling typically involves making absurd claims on behalf of the Leader and his agenda, often including “nauseating displays of loyalty.” If the claims are obvious nonsense and destructive in their effects, if making those claims humiliates the person who makes them, these are features, not bugs. I mean, how does the Leader know if you’re truly loyal unless you’re willing to demonstrate your loyalty by inflicting harm both on others and on your own reputation?

And once this kind of signaling becomes the norm, those trying to prove their loyalty have to go to ever greater extremes to differentiate themselves from the pack. Hence “flattery inflation”: The Leader isn’t just brave and wise, he’s a perfect physical specimen, a brilliant health expert, a Nobel-level economic analyst, and more. The fact that he’s obviously none of these things only enhances the effectiveness of the flattery as a demonstration of loyalty.

Does all of this sound familiar? Of course it does, at least to anyone who has been tracking Fox News or the utterances of political figures like Lindsey Graham or Kevin McCarthy.

Many people, myself included, have declared for years that the G.O.P. is no longer a normal political party. It doesn’t look anything like, say, Dwight Eisenhower’s Republican Party or Germany’s Christian Democrats. But it bears a growing resemblance to the ruling parties of autocratic regimes.

The only unusual thing about the G.O.P.’s wholesale adoption of the Leader Principle is that the party doesn’t have a monopoly on power; in fact, it controls neither Congress nor the White House. Politicians suspected of insufficient loyalty to Donald Trump and Trumpism in general aren’t sent to the gulag. At most, they stand to lose intraparty offices and, possibly, future primaries. Yet such is the timidity of Republican politicians that these mild threats are apparently enough to make many of them behave like Caligula’s courtiers.

Unfortunately, all this loyalty signaling is putting the whole nation at risk. In fact, it will almost surely kill large numbers of Americans in the next few months.

What is this loyalty signaling you speak of? Well

Of course, nobody does it better than the man himself:

“I think it would be hard if George Washington came back from the dead and he chose Abraham Lincoln as his vice-president, I think it would have been very hard for them to beat me.”

Krugman continues:

How did lifesaving vaccines become politicized? As Bloomberg’s Jonathan Bernstein suggests, today’s Republicans are always looking for ways to show that they’re more committed to the cause than their colleagues are — and given how far down the rabbit hole the party has already gone, the only way to do that is “nonsense and nihilism,” advocating crazy and destructive policies, like opposing vaccines.

That is, hostility to vaccines has become a form of loyalty signaling.

And the crazy thing is that Trump could have been out there screaming that everyone should get the Trump vaccine that he personally championed and it could have gone the other way. But his instinct to “play down” the virus in 2020, the endorsement of mask protests and the insistence on defying mitigation made it almost impossible for him to push the vaccines without admitting that we were in a crisis that he had allowed to hurtle out of control. Even when he got COVID himself and almost died, he publicly yanked off his mask and said it was nothing to worry about.

He’s shameless and stupid, but he did understand that his followers are stubbornly resistant to admitting that COVID is a problem. He’s as tuned into him as they are to him. And anyway, he is so hungry for ass-kissing that he’ll take it however he can get it. If people do it by refusing to get vaccinated, that’s a-ok with him.

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