What is it Emily’s List says? Early Money Is Like Yeast?
So, perhaps, are early branding ads.
In preparing the ground ahead of the next election, Democrats’ efforts always seem too little and too late. But with Biden’s low approval numbers, Democrats and their allies are not waiting to give their candidate a boost (Politico):
The cavalry is arriving extraordinarily early for President Joe Biden.
With poll after brutal poll showing the president in danger of losing a likely rematch with former President Donald Trump, his campaign is getting an unusual boost from a super PAC spending millions of dollars to resuscitate public opinion of him in major battlegrounds.
The ads are striking for both their timing and their content.
The election is still 423 days away, and Biden and an affiliate of his chief super PAC are already running TV ads in nearly every major battleground state — far earlier than normal for a presidential election. And instead of going on the attack, as super PACs usually do, the ads are trying to boost Biden’s image.
Future Forward USA Action, an arm of the top super PAC backing Biden’s reelection bid, is spending more than $12 million on an ad campaign that began Friday in the biggest markets of six major battleground states. That puts the outside group and the campaign — which is a month into its own sustained ad campaign — on the air earlier than Trump and his allies began advertising in earnest for the 2020 election, for example.
There’s another Future Forward ad I can’t embed here.
Biden and Future Forward are on the air already in Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin — battleground states.
Oh yes, we’ve seen them here in North Carolina too.
Biden’s campaign is also advertising in North Carolina, which voted for Trump by 1.3 points in 2020. Thanks to its growing population, North Carolina now has more electoral votes (16) than Michigan (15) for the first time since Reconstruction and now has the same weight as Georgia.
But it’s Politico, so good news is always bad news for Democrats:
But Biden and his allies have a long way to go to convince voters his policies have made the economy better, despite some positive jobs and gross domestic product data recently. According to a new CNN/SSRS poll this week, a majority of Americans, 58 percent, think Biden’s policies have worsened economic conditions in the country, up from 50 percent when CNN asked the question last October.
Only about a quarter of respondents, 24 percent, said Biden’s policies had improved the economy, while another 18 percent said they’ve had no impact.
But the key to shifting those perceptions (if you haven’t heard it before) is simplicity itself:
And starting early for a change is smart. It takes time.
Biden’s is also making sure women know who has their backs … and who doesn’t.