Zeynap Tufekci studies authoritarian movements around the world. She took a look at the MAGA movement for the NY Times and it’s quite interesting. (Gift link, here.) An excerpt:
Cheryl Sharp, a 47-year-old sales associate who was among the many Iowans turned away from a filled-to-capacity Trump rally last month, sounded pretty confident she knew why Donald Trump was so appealing to many voters. For her and many others, she said, his most important quality was strength: He had the fortitude to keep the country safe, avoid new wars and ensure the economy hummed along.
“You want someone strong, globally, so that it creates mutual respect with other countries, and maybe a little bit of fear,” she told me. “Yes, it’s true, not everyone likes him. It’s good not to be liked. Being strong is better.” Sharp readily conceded that not everything Trump said was great, but she saw that as part of the right personality to be president. “You gotta be a little crazy, maybe, to make sure other countries respect and fear us,” she said. “And he can run the country like a business, and they will leave him alone.”
Three days later, inside a Trump rally in New Hampshire, Scott Bobbitt and his wife, Heather, also brought up Trump’s strength. “He commands respect and fear around the world,” Scott Bobbitt told me. “Many people may be driven by fear of him because he’ll do what he says he’s going to do, and he’s not afraid to talk about it. And I think that that’s very powerful. That does protect our country, and he’ll stand up instead of rolling over.” […]
In my talks with more than 100 voters, no one mentioned the word “authoritarian.” But that was no surprise — many everyday people don’t think in those terms. Focusing solely on these labels can miss the point.
Authoritarian leaders project qualities that many voters — not just Trump voters — admire: strength, a sense of control, even an ends-justify-the-means leadership style. Our movie-hero presidents, Top Gun pilots and crusading lawyers often take matters into their own hands or break the rules in ways that we cheer. No, they are not classic authoritarians jailing opponents, but they have something in common with Trump: They are seen as having special or singular strengths, an “I alone can fix it” power.
What I heard from voters drawn to Trump was that he had a special strength in making the economy work better for them than Biden has, and that he was a tough, “don’t mess with me” absolutist, which they see as helping to prevent new wars. His supporters also see him as an authentic strongman who is not a typical politician, and Trump sells that message very well to his base.
In New Hampshire, Jackie Fashjian made the case to me that during Trump’s presidency, “there weren’t any active wars going on except for Afghanistan, which he did not start. He started no new wars. Our economy was great. Our gas prices were under 2 bucks a gallon. It’s just common sense to me. If it ain’t broke, don’t fix it.”
At the same rally, Debbie Finch leaped to her feet when Trump walked into the arena, and like many around us, she started filming. Finch defies stereotypes of Trump supporters: She’s Black and is concerned with racism, which she says greatly affects her life and that of her children. She doesn’t deny there are racists among Trump’s supporters, but as far as she’s concerned, that goes for Democrats, too. She told me she supports Trump because the economy was better under him. She doesn’t care about Trump’s indictments; the justice system has been derailing Black men forever, she says, and she predicts more and more minority voters will cast their ballots for him. (Trump does poll higher among minorities than past Republican presidents in the modern era and his current competitors for the nomination.)
Trump’s vulgar language, his penchant for insults (“Don’t call him a fat pig,” he said about Chris Christie) and his rhetoric about political opponents (promising to “root out the communists, Marxists, fascists and the radical left thugs that live like vermin within the confines of our country”) are seen as signs of authenticity and strength by his supporters. All the politicians say things like that in private, countless Trump supporters asserted to me and argued that it’s just Trump who’s strong and honest enough to say it out loud — for them, a sign that he’s honest.
…Many Trump supporters told me that had Trump been president, the war in Ukraine wouldn’t have happened because he would have been strong enough to be feared by Vladimir Putin or smart enough to make a deal with him, if necessary. Neither would Hamas have dared attack Israel, a few added. Their proof was that during Trump’s presidency, these wars indeed did not happen. Of course, the more relevant question is whether these wars would have happened during a second Trump term — a counterfactual that can’t be proved or disproved.
They rationalize everything backwards to their support for Trump. It’s a confusing world and he makes it simple for them.
Like many of these right-wing populists, Trump leans heavily on the message that he alone is strong enough to keep America peaceful and prosperous in a scary world. Right after his recent landslide re-election, Orban said his party had won despite everyone being against them, and now he would ensure that Hungary would be “strong, rich and green.” In Iowa, Trump praised Orban himself before telling a cheering crowd: “For four straight years, I kept America safe. I kept Israel safe. I kept Ukraine safe, and I kept the entire world safe.”
As he spoke such words at various rallies, the crowds often interrupted him with applause and cheering. From another politician, such claims might have sounded so implausibly grandiose as to fall flat. But from Trump, these statements often resulted in the crowds leaping to their feet (actually, some rallygoers never sat down) and interrupting him with applause and cheering.
That’s charisma. Charisma is an underrated aspect of political success — and it’s not necessarily a function of political viewpoint. Bill Clinton and Barack Obama oozed it, for example, and so does Trump.
Charisma is so central to politics that Max Weber, a founder of sociology, included charismatic authority (along with legal authority, as in republics and democracies; and traditional authority, as in feudalism or monarchy) as one of three types of power people see as legitimate. Charismatic leaders, Weber wrote, “have a certain quality of an individual personality, by virtue of which he is set apart from ordinary men,” and is sought as a leader, especially when people feel the times are troubled.
She asked them all about January 6th and democracy and they all had reasons why it wasn’t what we all know it was and why Trump was blameless. I think you have to grapple with the fact that the people who love a strongman are either willing to lie to themselves or are just plain dumb.
It’s easy to see why Trump’s political message can override concerns about the process of democracy for many. What’s a bit of due process overstepped here, a trampled emoluments clause there, when all politicians are believed to be corrupt and fractured information sources pump very different messages about reality?
Politicians projecting strength at the expense of the rules of liberal democracy isn’t a new phenomenon in the United States, or the world. Thomas Jefferson worried about it. So did Plato. Perhaps acknowledging that Trump’s appeal isn’t that mysterious can help people grapple with its power.
To be honest, this piece doesn’t really answer that for me. I have heard all this before from Trump voters for years now. They think he’s “strong” and “tough” and he alone can fix it blah, blah, blah. And I realize that some people think he has charisma. But this cult-like devotion goes far beyond this explanation. They just like him, not his “policies” or his agenda or even what he stands for. He’s all over the place. He’s hardly a stereotypical tough guy — he wears make-up and has the wildest hair-do this side of Ru Paul’s drag race. He’s a sucker for flattery and shows weakness every time he goes on the world stage. He’s a punchline.
I think it’s at least partly explained because some people have no bullshit detector and when they hear him bragging and whining about being persecuted they just believe it because they want to believe it and don’t have any innate skepticism.
They are marks and Trump is a con-man. It’s no more mysterious than that.