So you think polling skepticism is a fool’s errand? Maybe. But it does pay to remember our most recent election in 2022. Here’s the opening of the NY Times recap of what happened (gift link):
Senator Patty Murray, a Democrat, had consistently won re-election by healthy margins in her three decades representing Washington State. This year seemed no different: By midsummer, polls showed her cruising to victory over a Republican newcomer, Tiffany Smiley, by as much as 20 percentage points.
So when a survey in late September by the Republican-leaning Trafalgar Group showed Ms. Murray clinging to a lead of just two points, it seemed like an aberration. But in October, two more Republican-leaning polls put Ms. Murray barely ahead, and a third said the race was a dead heat.
As the red and blue trend lines of the closely watched RealClearPolitics average for the contest drew closer together, news organizations reported that Ms. Murray was suddenly in a fight for her political survival. Warning lights flashed in Democratic war rooms. If Ms. Murray was in trouble, no Democrat was safe.
Ms. Murray’s own polling showed her with a comfortable lead, and a nonprofit regional news site, using an established local pollster, had her up by 13. Unwilling to take chances, however, she went on the defensive, scuttling her practice of lavishing some of her war chest — she amassed $20 million — on more vulnerable Democratic candidates elsewhere. Instead, she reaped financial help from the party’s national Senate committee and supportive super PACs — resources that would, as a result, be unavailable to other Democrats.
A similar sequence of events played out in battlegrounds nationwide. Surveys showing strength for Republicans, often from the same partisan pollsters, set Democratic klaxons blaring in Pennsylvania, New Hampshire and Colorado. Coupled with the political factors already favoring Republicans — including inflation and President Biden’s unpopularity — the skewed polls helped feed what quickly became an inescapable political narrative: A Republican wave election was about to hit the country with hurricane force.
Democrats in each of those states went on to win their Senate races. Ms. Murray clobbered Ms. Smiley by nearly 15 points.
Not for the first time, a warped understanding of the contours of a national election had come to dominate the views of political operatives, donors, journalists and, in some cases, the candidates themselves.
The misleading polls of 2022 did not just needlessly spook some worried candidates into spending more money than they may have needed to on their own races. They also led some candidates — in both parties — who had a fighting chance of winning to lose out on money that could have made it possible for them to do so, as those controlling the purse strings believed polls that inaccurately indicated they had no chance at all.
Read the whole thing. The. Media. Learned. Nothing.
That doesn’t mean the polls are wrong this time. Maybe they’ve fixed the problems (although the continued over-performance by Democrats in the off-year and special elections does give one pause.) And no matter what, the race is close so there is no basis for complacency.
But one of the biggest dangers of this ongoing media narrative that Trump is winning hands down is the consequences if these people lose having been convinced that Biden is toast for months by the press inexplicably pushing the horse race so hard and framing the election entirely around it. It’s dangerous.