Not joking
Today is Day 3 of Netroots Nation-Baltimore.
A Friday breakout session titled “Amplify: Getting Louder in 2024” featured ads written and tested to move audiences on key issues.
Humor is an important way to grab viewers’ attention. But it’s hard to do irony, explained panelist Anat Shenker-Osorio. The ad above generated eye rolls when first tested. Audiences thought it an exaggeration, unbelievable. Creators had to add the end cards to explain that this joke is no joke.
Republicans blocked a bill to protect access to contraception on June 5.
It’s one reason why health care advocate Laura Packard is traveling around the country with a giant, inflatable IUD.
More Amplify ads are here. They are free for you to use (except in Arizona). “All videos have been tested to ensure they not only persuade our audiences but move them to action. This “mobisuasion” approach is meant to break through the noise and mobilize voters in our base to repeat our message.”
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For The Win, 5th Edition is ready for download. Request a copy of my free countywide GOTV planning guide at ForTheWin.us.