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The New Republic demystifies the Kamala Harris memes:
Many Harris fans have added the coconut and palm tree emojis to their social media handles, a shorthand for support. Her online supporters self-describe as “coconut-pilled,” much like people who fall down right-wing internet rabbit holes became known as “red-pilled.”
Knowledge of Harris and the coconut tree went from an internet joke to important context in the wake of President Joe Biden’s announcement that he would not seek reelection on Sunday and his endorsement of Harris moments later. Memes are important currency for the terminally online, a population largely comprised of young people who will not be reached by cable advertising or classic campaign mailers. In a political era built on vibes, internet jokes can be as significant as actual campaigning.
The coconut emoji references a now-infamous Harris quote that transformed from an ironic meme to an earnest display of support. In a speech in May last year, Harris quoted her mother. “My mother … would give us a hard time sometimes, and she would say to us, ‘I don’t know what’s wrong with you young people. You think you just fell out of a coconut tree?’” Harris said with a laugh. “You exist in the context of all in which you live and what came before you.” (The context of the comment—that she was quoting her mother—was lost when a clip of the speech went viral in February.)
The coconut reference is not the only time Harris has achieved meme fame. Another quote from her 2020 presidential campaign has taken on new life in recent weeks: “I can imagine what can be, unburdened by what has been.” Videos have sprouted on TikTok remixing her laugh to popular songs. One recent viral tweet remixed some of Harris’s most memorable quotes to a song by the pop singer Charli XCX. After Charli XCX wrote on X on Sunday that “Kamala IS brat,” a reference to her popular new album, the TikTok page for Harris’s campaign—recently rebranded from being the Biden campaign account—released a video alternating the tweet with “Kamala HQ,” with Charli’s song “Brat” playing in the background.
“The thing about having a candidate people are excited about is that you can actually have fun and be creative on socials, because people are going to embrace it, rather than find it embarrassing,” said Annie Wu Henry, a digital strategist who has overseen social media for Democrats such as Representative Alexandria Ocasio-Cortez and Senator John Fetterman. “People don’t want to feel bad about politics. They want to have fun, they want to enjoy, they want to be excited about a candidate. There can be creativity and community.”
I just met Henry over the weekend at a fundraiser in Raleigh. I hope she’s on the Harris payroll.
Also, “Donald Trump is the joke to young people,” said Marianna Pecora, the communications director for Voters of Tomorrow.
The Lincoln Project gets that too.
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