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The Narcissism Strategy

There is only Trump and his grievances

This is self-destructive and stupid but he just can’t help himself:

Just before rallying supporters in Atlanta on Saturday, Trump unleashed a tirade on the state’s popular Republican governor, Brian Kemp, whose vaunted ground game operation Trump may need in November, ripping into him on Truth Social for “fighting Unity and the Republican Party.”

And when Trump took the stage, he went at him even harder.

“He’s a bad guy, he’s a disloyal guy and he’s a very average governor,” Trump told supporters, eliciting boos toward Kemp from the crowd.

The attack — on social media and in person at the Georgia State University Convocation Center — marked an escalation of Trump’s longstanding criticism of Kemp. And it instantly unsettled Georgia Republicans, who warned Trump’s comments threaten his already shaky prospects in the state.

“I’m sitting here scratching my head,” Bobby Saparow, a Republican operative and Brian Kemp’s former campaign manager, told POLITICO. “Attacking the popular governor of a pivotal swing state makes zero sense. If we want to actually unite, ask for the support of the guy who beat your endorsed primary opponent by 52 points and handily defeated Stacey Abrams.”

Or, as Erick Erickson, the Georgia Republican and radio host, told POLITICO: “Over 30,000 people refused to vote for [Trump] in Georgia in 2020 and he lost by about 12,000 votes. All he’s doing is reminding everyone why they don’t like him. And he has no Georgia ground game and will have to rely on Kemp. It’s going to hurt him.”

Many Republicans inside and outside of Georgia still nurse raw feelings about how Trump’s fixation on the 2020 election in the state contributed to a major setback for the party in the 2021 Senate runoffs. Democrats won two Senate seats in Georgia that January, when Trump’s false claims about a stolen election were widely credited with dampening Republican turnout

He has said publicly that he doesn’t believe he needs a ground game because his followers love him and will come out for him if he tells them to. He wants the campaign to concentrate on suppressing and contesting the vote so this makes sense to him. That arena not being full last night should tell him that his strategy may be flawed but I doubt he will see it.

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