Amplify what moves people
You all know about The Lincoln Project. Unlike traditional Democratic messaging, these former Republicans go for the gut, not the head. They released an ad this morning voiced by actor Ed O’Neill that caught me by surprise. See what I mean.
Like Barack Obama said last night (I’m paraphrasing), when did nonstop shitposting about America become a Republican campaign theme? When did lying to hungry, desperate hurricane victims become okay?
I’ve also mentioned the messaging team behind Amplify ads, tested for being able to move voters and free for you to customize. On Thursday, they sent the ad below. Here’s their description:
Hi Friends,
Tuesday marked 4 weeks until Election Day! Forget PSL. It’s all about GOTV! To mark that milestone and power together for the homestretch push…
Announcing our new 30 Day Content Countdown– join our Signal chat and check out the calendar here to make sure our message-tested content is visible to voters in this home stretch! Invite your communities to join the Signal chat, let’s get LOUD!
This week’s video draws a contrast between Trump-Vance and Harris-Walz on our economic wellbeing – and is strongly effective at moving vote choice and increasing Harris favorability among Spanish speaking voters. Share Antonio – available with English and Spanish captions.
It’s not their only Spanish/English ad.
This is an opportunity for you to be more than spectators in this last month. It’s why (confusingly) I’m on about a half dozen social media platforms. (I’m barely on Instagram.) Make your presence felt. Spread a progressive message widely. (You know the RW bots will spread theirs.)
And thank you for all the kind thoughts and your concern while I was on what felt like Planet Offline for a week after Hurricane Helene. In our connected world, disconnection was disorienting.
(Two weeks later, signal is still sometimes dodgy.)