What is this lunacy all about? Well, Cracker Barrel changed its logo.
That’s what they’re upset about. You see, the new logo is “woke” because the person who runs the company is a woman:
In a statement to CBS News, Cracker Barrel said that the man portrayed in the logo, known as “Uncle Herschel,” will remain “front and center in our restaurants and on our menu.”
“Our values haven’t changed, and the heart and soul of Cracker Barrel haven’t changed,” the company said.
What the hell is wrong with these people? It’s a logo fergawdsakes and they’ve turned it into a culture war symbol out of nowhere.
This indicates to me that on some level these people are running out of gas. I know they cost the company a big loss in its share price and that does show some clout. But it’s even more ridiculous than the brouhaha over the lady M&M and Mr Potato Head. At least in those cases there was some very slight tangential relationship to culture issues. This is just a graphic design that has no meaning at all. It’s not woke. It’s not anything.
They’re desperate to keep the cult activated and they need to keep this “woke” thing going to do it. But doesn’t it feel awfully 2023?