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A Trainwreck

Trump enabler Bari Weiss, the new head of CBS News, has apparently decided that she’s the new Oprah and she held a “Town hall” with Erika Kirk last night that was one of the most unwatchable programs of many a year. I guess she sees herself as the person who will bring far right politics to mainstream news? If so, she needs to find a more interesting way to do it.

Kirk is making a career for herself as a professional widow and she has a very odd affect. I’m not sure what’s wrong with her but something’s off. She’s like a bad sop opera actress. I’m not sure she’s really got what it takes to be the cross-over personality that Weiss apparently thinks she is.

The hype on social media is overwhelming, with Weiss at the center of it all. I guess she thinks she too is a television star?

I dunno:

During a Saturday-night town hall led by Bari Weiss, the recently named editor in chief of CBS News, most of Madison Avenue sought an off-ramp.

The program featured an in-depth interview with Erika Kirk, the CEO of the conservative advocacy organization Turning Point USA and the widow of Charlie Kirk, the group’s former leader. He was assassinated during one of the organization’s events at Utah Valley University, throwing a harsh spotlight on the political and cultural divides present in the U.S.

The event marked a new offering from CBS News. The organization does not typically host town halls or debates on trending issues or with newsmakers. And the choice of Weiss as moderator also raised eyebrows, because in most modern TV-news organizations, senior editorial executives remain off camera, rather than appearing in front of it.

More may be on the way. During the program, Weiss told viewers that “CBS is going to have many more conversations like this in the weeks and months ahead, so stay tuned. More town halls. More debates. More talking about the things that matter.” That would suggest CBS is planning to devote more hours to the programs.

The news special aired at 8 p.m. on Saturday, one of the least-watched hours in broadcast TV. And that may have contributed to a relative dearth of top advertisers appearing to support the show. During the hour, commercial breaks were largely filled with spots from direct-response advertisers, including the dietary supplement SuperBeets; the home-repair service HomeServe.com; and CarFax, a supplier of auto ownership data. Viewers of of the telecast on WCBS, CBS’ flagship station in New York, even saw a commercial for Chia Pet, the terra-cotta figure that sprouts plant life after a few weeks.

Direct-response advertisers typically pay lower prices in exchange for allowing TV networks to put their commercials on air when convenience allows. A flurry of the ads appearing in one program usually offers a signal that the network could not line up more mainstream support for the content it chose to air.

I suspect money isn’t really the agenda here. The new owner David Ellison and Weiss have different plans for their news division. And it isn’t about delivering news.

The show itself was astonishingly bad. Both women are insufferable but they do seem to love themselves and each other so that’s nice. Edward R. Murrow and Walter Cronkite are doing somersaults in their graves.

Happy Hollandaise everyone!


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