They say a lot of people probably watched on streaming which is true. But they were also watching on streaming over the last five years at least. And hose numbers aren’t reflected in the Neilsens either.
It was a dud.
Here’s a rundown of the Navigator instant reaction dial of voters in Arizona:
In the longest-ever State of the Union address, Trump centered his speech on stories of individual Americans and highlighted what he characterized as major accomplishments of his administration. He devoted comparatively little time to cost of living concerns, which are top of mind for a majority of Americans, while avoiding his most unpopular issues such as aggressive actions by ICE and the Epstein Files. We saw the dials spike when Trump shared heroic stories and discussed plans for improving economic security with no tax on tips or overtime. The dials dipped, however, when Trump touted the “golden age of America” and his non-stop “winning,” indicating a disconnect between the president and Americans on the economic state of our union.
They did like the stories of heroic actions so that part of the show was well received. But most people know that’s not the purpose of this speech. And even when he said something they liked he often turned around an made it worse:
A few of Trump’s other popular moments were immediately followed or preceded by far less popular remarks. For instance, when Trump spoke about voter ID, the dials ticked up, particularly among Republicans and independents. However, when he called for the elimination of mail-in ballots, the dials dipped, especially among independents.
They hated the fatuous “winning” bullshit:
Throughout Trump’s speech, dials took a dip whenever Trump tried to sell Americans on a narrative of a “golden age” and non-stop “winning.” When Trump spent around 30 seconds on how Americans are tired of all the “winning,” dials fell below 30, with independents turning dials around 25.
Basically they didn’t like any of his usual schtick:
While Trump’s mention of specific policies – especially the ones widely known to be less popular – his first mention of tariffs saw dials take a sharp downturn. Overall, participants turned dials to around 40, with Republicans and independents just under 50, and Democrats turning more steeply around 20. Dials remained negative as he discussed alternative routes for incorporating his tariffs despite the Supreme Court’s recent ruling.
Though he largely remained on message, moments where he veered off into campaign-style rhetoric did not land well with soft-partisans. When talking about health care and prescription drug costs, Trump quickly remarked his second term should have been his “third term.” While the comment was short, participants took note and dials dropped across parties.
All in all it was a failure. Not that it matters. I’m not sure any SOTU matters anymore. Maybe its time to retire this ritual.