Less than a day after owner Elon Musk changed the company’s logo from a decade-old internationally recognized symbol with sky-high brand awareness value to the letter ‘X,’ workers had moved in to start dismantling the building’s giant Twitter sign.
The only problem was that Musk hadn’t secured the correct permits for the crane now blocking the street, according to a witness at the scene. Officers with the San Francisco Police Department quickly arrived and started “shutting it down,” he tweeted. The half-finished removal operation left only the sign reading just “er.”
I think that says it all.
After Donald Trump and Elon Musk, I wonder if we might be coming to the end of the “Genius Businessman will save us” era.
Nah… Americans just love the idea that being rich means you must be smart. It’s hard to imagine them giving that up even in he face of such humiliation.