There are Democrats out there who say the Biden campaign shouldn’t run ads like this. They say nothing matters but voters’ perceptions of the economy. I don’t think that’s true. (It certainly isn’t true of the MAGA people who are all about cult worship and culture wars.) And I don’t think it’s a good idea to push disinformation even if it’s in service of assuaging people’s concerns. The truth is the best way to go.
And the truth is that some people are economically insecure. Millions of them. And Biden has done as much as any president in my lifetime to address that. Nonetheless, it perennially exists in our country and you can’t sugar coat it. Some people need help. At the same time, the economy really is in a comparatively good place with lots of jobs, inflation coming down sharply and roaring markets which should be celebrated, not downplayed. Democrats do themselves no favors by being the Debbie Downer party while Trump is out there selling himself as having the greatest economy the world has ever seen.
Meanwhile, he’s a convicted felon and there’s good reason to believe that independents aren’t happy about this conviction. That’s where the election will be won or lost. This is a good ad.