Pssst

Just a little word about whisper campaigns. In a gossipy whisper campaign, the evidence, by its very nature, will not hold up in a court of law. It fact, that is the point of whispering it.

The point is to make nasty personal gossip take on a life of its own and have people thinking “where there’s smoke there’s fire.” Whether something is logical or truthful is largely beside the point. It just has to be believable.

So, if you find over these next few weeks that you are hearing whispers about Bush’s drinking, drug use or anything else, keep in mind that it’s useful to let the Republicans do the debunking. It keeps their minds off of world domination and forces them to defend against a moving and vague target, which isn’t easy. Ask Bill Clinton.