Andy Card, Boy Genius II?

Matt points to an unintentionally hilarious look at SUV manufacturers market research:

According to market research conducted by the country’s leading automakers, Bradsher reports, SUV buyers tend to be “insecure and vain. They are frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self-centered and self-absorbed, with little interest in their neighbors and communities. They are more restless, more sybaritic, and less social than most Americans are. They tend to like fine restaurants a lot more than off-road driving, seldom go to church and have limited interest in doing volunteer work to help others.

I hesitate to condemn the many fine people who drive these behemoths, but as a resident of Los Angeles, it’s pretty clear that in this town, at least, a good many SUV drivers are young girls who drive at 80 mph on the freeway during rush hour while simultaneously applying mascara and talking on the phone. I’ll leave it up to the experts to decide whether they might generally fit the picture of those descibed above. The Greg Easterbrook review of High and Mighty in TNR

says “…One such wise man, named Clotaire Rapaille, tells the Big Three that people buy SUVs “because they want to look as menacing as possible.” I can’t say why these young women want to look menacing, but I can confirm that they are a roadway menace in a crowded big city.

Ryan Barrow at That Said draws a nice analogy between the auto manufacturer’s cynical marketing of SUVs and George W. Bush’s cynical marketing of his anti-affirmative action policy. After quoting the Easterbrook piece he adds:

Like the manufacturer of an SUV, the President is peddling his product by appealing to our fears and base nature with deliberately misleading language and imagery. Rather than an enlightened and judicious system which aims to make some accomodation for citizens whose race is held against them every waking day, the UM’s admissions process is derided as a morass of quotas and reverse-discriminatory tomfoolery. For quota, we have discovered, brings all sorts of negative imagery and paranoia to mind, enabling us to dismiss the historic suffering of this country’s minority citizens and to demand that they once again Yield to the supposed interests of an overwhelmingly privileged majority; Bush rhetoric encourages us to do so. And it allows a handful of unsuccessful applicants – who avowedly believe that they were the particular white people who ended up on the short end of the deal – the satisfaction of playing the Scooby Doo victim, moaning and crying about how they’d have gotten what they wanted if it wasn’t for those meddlin’ brown kids, while all the while protesting that a mildly race-conscious admissions process is merely a sop to moaners and cryers who just can’t get it done on their own.

Neat.