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Author: Spocko

Why Rand Paul’s Anti-tax Libertarian-ish Ideas Excite Some Men @spockosbrain

Why Rand Paul’s Anti-tax Libertarian-ish Ideas Excite Some Men

By Spocko

I can barely wait for the Rand Paul announcement for President. It’s perfect timing. I know he will be talking about his views on taxes. It would be interesting if someone dug into where some of the craziness comes from.

Tax time makes right wingers crazy. Especially men. The thing is, even though I’m only half human male, I get freaked out around tax time too. I wonder how much of this is traditional guy stuff? Or white guy stuff?

You know the lines you hear from rich male jerks? “Money is just a way of keeping score.” and “He who dies with the most toys wins.” There is still a part of me that buys that and it takes a Vulcalean effort to look at it rationally.

At this time of year in the male money world of “Keeping score” guys ask themselves, “What have I accomplished?”

First, there is the “I never get enough.”feeling.That’s because it’s always a moving goal post. Then I focus on what is “taken away.” (Never on what I got in services, always what is taken.) This focus on what is taken diminishes my self image, which I correlate with self worth. When I calculate my “net worth” on paper I can see that if I keep more, I’m “worth” more. Simple equations are seductive.

I don’t gratefully pay for services I got last year because, like Oscar movies premiering in January, I forget about them and nobody reminds me. I see no services, only taxes. So I take things like firefighters, clean air and water for granted.

Intellectually I know that my “worth” as a human being is not really measured by the numbers on a page, I’m more than that, but during this accounting time it’s my focus.

When poor conservative white guys vote with rich conservation white guys on something like the estate tax (Which doesn’t kick in until estates are in the multiple millions) it seems bizarre to us. But the mindset the rich men tap into with the poor men is the same:

“You are ‘reduced’ as a man when you pay taxes.”

(And we know what organ they are thinking about when they think of something being reduced.)

So the announcement of Rand Paul for President and his anti-tax Libertarian-ish views are perfect during this time of year:

“Vote for me and your penis will never be small again!”

These ideas are like boner pills for some guys.  I understand why they work, but I’m not buying.

Watch This Guy’s Brilliant Anti-fraking Demo @spockosbrain

Watch This Guy’s Brilliant Anti-fraking Demo

by Spocko

This is the most straight-forward and powerful video I’ve seen in awhile.

It’s from a hearing on shipping fracking wastewater to a well in Sioux County Nebraska.

The lack of slickness helps. The crappy camerawork adds to the authenticity. I’d like my friends at various non-profits and activists to watch this to see what was done right.

  • The speaker knew his audience. Not only the commissioners, but the people in the room and in the community. He was not an outsider. He looked like them, dressed like them and talked like them.
  • He addressed the concerns of both sides before his demo
  • He made a powerful visual case with common items people knew
  • He made an emotional appeal and had an intellectual back up.  This is for the people who say they only decide based on “facts,” to rationalize their emotional decision.

So many great things in one short video, and I’m glad that Bold Nebraska used it to get people to sign their petition, Don’t Frak our Water.

After I watched the video, I read some comments at Reddit and in the YouTube section.  I searched Google News to see how the story got picked up by the local and national media.

What was fascinating to me was to see all the methods that the oil and gas companies used to get their way. The local media pointed out a few of the methods before hand.  One paper took to the opinion pages to call out the other methods.  But what I also want to point out is how successful actions like this still get pushed back without some additional media strategic thinking.

The old line, “They are playing chess while we play checkers.” comes to mind. But since my 7 year old nephew destroys me at chess, “The horsie moves in an L Uncle Spocko!” and I haven’t played checkers for 23 years, instead I’ll say,

 “They are writing a long form TV show, while we are writing a weekly episodic drama, with stand alone episodes, with no character or season arcs.”

The take away?  Even a kick ass viral video with popular support can be deflected because of how corporations use the media’s own methods and journalist’s own self identification to dilute powerful actions and videos.

I recently was advising a friend about a damning piece of email from a public official. I implored her to think 3 steps ahead of the announcement before sending it out to the media.

MSM attempt to tell the back story of viral media but often in the process activists are discredited. Companies know this, that is why they have all their very serious experts, lawyers and economists lined up for the press.

The press can say they are telling “both sides” but really they are making sure that the company under attack gets a second or third bite at the messaging apple.

I told my friend the importance of getting the last word in on a story. “Be sure to ask to comment on the response of the official!” I implored her with my human emotion.  Meanwhile my Vulcan background envisioned and prepped for the next scene.

What was also interesting was how Greg Awtry, the publisher of the closest big paper, the Star-Herald, responded. He knows his audience too, instead of attacking the oil and gas corporations for rigging the game or pressuring the governor to pack the Nebraska Oil & Gas Conservation Commission with oil men, he blames government.  Yes, the procedural tricks to keep the hearings off the record, and not subject to popular control are ‘government,’ but it takes some smart lobbyists to get those laws passed in the first place.

But at least he can say he was outraged. This is western Nebraska and the “get government out of my face,” is strong. He can’t acknowledge the role of government in protecting people, even when they are the best bet to stop the corporate destruction of the people’s water supply.

What I’m looking forward to is just how this viral video can be used beyond the first pop, beyond the media’s “on the other hand” stories.

Right now the lobbyists are circling the money wagons to explain to the politicians why they should ignore the public and can’t stop this anyway.

Media Readies Softballs for Wannabe Presidents @spockosbrain

Media Readies Softballs for Wannabe Presidents

by Spocko

A reader recently wrote me about dreading the upcoming election season. As they used to say on The Wire, “I feel ya.”

Today I heard Shields and Yarnell Brooks on the News Hour talking about about Ted Cruz’s announcement he’s running for President.

I understand the readers’ desires and dreads. Already friends have been bemoaning the same games and frames, people and parties.

Could we do anything different this time, the reader wondered. Could we make it more engaging for regular people? We know the media suck, never any follow-ups, ending with “We’ll have to leave it there” and of course the horrid “Both sides do it.” frame.

Maybe a reality show?  “Real House Members of the GOP.”  It’s already a bit like Survivor since losers get voted off the ticket.

But as people in the industry will tell you, reality shows are anything but.
Casting and editing play a huge role in the shows.

But what do we really want the journalists to do when interviewing the people we dislike running for office?  To get actual information from them about their plans, policies, and views? Nah. We want to watch a lying, slippery, greedy jerk squirm. We hope some journalist will embarrass them in front of the world and they will be forced out of the race.

The problem is that when someone tries to do that, the politician can see it coming and they are prepared. Then, instead of getting your chance to embarrass them, the journalist’s question gets dismissed with a prepared answer.

Politicians are so prepared that even a truly legitimate question can be turned to a partisan attack and deemed unworthy of answering. I was always astonished how calling something a “gotcha question” became a cover for not answering the question!

David Yarnell Brooks made a comment about how slick Cruz will be answering questions, but he’s not “likable” so he won’t win.  Coming from Mr. Likability himself, that’s pretty damning.

I could just hear the exhaustion in Yarnell’s voice as he anticipated 20 months of discussing the spiritual love child of Joe McCarthy and Steve Urkel.

The MSM know their roles. They report on: Money raised. Horses raced. Elect-ability figured. Likability ranked. Beer drinkability calculated. Throw in sound bytes on a few issues and then they will have to “leave it there.”

The RW media know their roles too.  Is the Candidate worthy of St. Ronald the Reagan? How many people is he willing to kill to show how tough he is? How many hippies will he punch and racists will he embrace?

Were the billionaires pleased with the strength of the butt kissing? [shutter] (Image redacted from brain.)

If people REALLY wanted to get in on the questioning, I could explain how to do it. I’ve been on both sides of this world, I know the tricks and traps. I’ve trained people and groups how to do this.

But I don’t know if it is worth it, especially at the presidential level. 

However, it might be worthwhile at other political levels. Let’s expand our target range with other types of people. Now that is something I’m really interested in helping people do. But serious inquiries only, most groups don’t have the stomach for confrontation. Especially when you are effective.  I’ve found out bullies hire other bullies to hit back.

But let’s go back to the goal, why might someone want to get in there and ask the tough questions? What do you ultimately want to happen? Show the world what a jerk the candidates are? For some candidates that’s a PLUS! (If I wanted to hurt Ted Cruz in front of his base, I would show a super liberal action he did or thing he said.)

Do you want them laughed out of the race? Start writing comedy bits! I’ve got two words for ya . Tina “I can see Russian from my house!” Fey.

Do you want to get them to resign in shame? Start looking for the kinds of things that actually get Republican candidates to resign vs. Democratic ones. Then anticipate how they will try to squirm out of it and block that mode too.
Plan ahead people!

This last week I realized that I have two modes when it comes to engaging with issues and people.

1) I want the truly horrible people who push bigotry, racism, division, war and hate to be thwarted, and I’ve developed methods to do that.

2) I want to help good people and ideas succeed and grow, and I’ve developed methods to do that too.

This year I want to spend energy on areas that do both effectively.

When 200 cameras are on someone, anyone can catch a game-changing event.

 The real excitement is to either make the event happen or be the one ready to get the story out when it does.

Plus, you’ll never have to compete with David Brooks for tired and cynical metaphors!

Reporting from DC, I’m Karen Ryan. (Just kidding, reporting from San Francisco. I’m Mr.  Spocko.)

Dear Smart People Charged with Influencing Idiots, How’s Your Fiction? @spockosbrain

Dear Smart People Charged with Influencing Idiots, How’s Your Fiction?

by Spocko

 

Heh.

This is the kind of entertaining, cynical comedy that makes me nod my head in agreement. You might too.

You see, I’m a liberal smart person who wants to be seen as smarter than I am.

I see myself doing activities or working on activities like those listed at  :54 seconds, and wondering if I, and they, have zero influence.

I see myself, or friends, doing jobs like the ones described at 1:53.

I don’t like thinking or feeling I have zero influence. It feels like a Simpson’s clip. “Kids, you tried your best and you failed miserably, the lesson is, never try.”

There is the part of me, and I’m betting a bunch of you, that needs to have hope.

The success using our “smart people ways” are much greater than zero. For example, the FCC Net Neutrality vote.

The cynical will say, “Well, that action only happened because the rich people wanted it to happen.” That was the line I heard after the FCC Net Neutrality vote.
That opinion doesn’t take into account the cumulative and supporting effects of all the actions. It also misses another huge important strategic move:


Figure out how to use rich people and companies who want some of the same things you want

It reminded me of how I went about de-funding right-wing talk radio.
I convinced rich people (advertisers) that they didn’t want to associate their brands with the violent, sexist, racist, and bigoted comments coming out of talk radio.

How did that happen? Through passionate emails, letters, blogging, tweets and phone calls.

Who did it? People like my friend James Madison (not his real name), Angelo with @stopbeck and all the wonderful people who work on #stoprush.

This was NOT a Zero Influence action. It has had 100’s of million of dollars of influence on some companies bottom lines. That is a big fraking deal.

But, but Spocko, Rush is still on the air!  Glenn Beck got booted off of Fox News, but he’s still on radio! They are still making money from other sources! They still have Influence!

Yes, but they are now diminished in a way that pisses rich conservative people off. And that is always fun.

Now the rich have to pay for their propaganda more directly. They loved the idea that their propaganda was influential AND made them money. They liked to rub that line in the faces of liberals, ‘Ha, ha! Our radio propaganda MAKES money!”

At this point I usually remind people that Rupert Murdoch’s New York Post loses about 110 million dollars a year. Every. Single. Year. Also, think tanks don’t turn a profit. They beg for donor money Every. Single. Year.

Yet they sell a product. Ideas and Metaphors about how they want the world to work.

Which leads me to the other kind of influence the we wield that cynical smart people like to dismiss.  Language, Metaphors and Fiction.

I thought this example of the influence of fiction was an interesting one:
It’s from The Take Away, John Hockenberry’s new NPR show. It is about the “soft power” of fictional TV on North Korea.

If I’m one of those “smart people” who is charged with influencing idiots or smart people, I’d look to fiction.


Ideas, values and culture in fiction are some of America’s biggest exports. We are soaking in so many common ideas and values that we don’t really see them anymore.  As they say, “Fish don’t discover water.”


 I want to look at how we talk about the economy and torture.  The interesting thing is that when we change how we talk about things in our fiction, it can change how we talk about things in our non-fiction.

Looking at the media coverage of the budget and torture, I’ve noticed how people are carefully choosing the language, metaphors and stories they use to talk about these areas, in both fiction and non-fiction.  

I’d like to have some influence in this area, we can make changes. Hopefully greater than zero. It’s very possible. We did it before and we can do it again.

Tomorrow: National Budgets. Which Fiction Does the Media Like and Why.

Which States Take Gun Laws Seriously?

Which States Take Gun Laws Seriously? 

by Spocko

 

The above video is designed to tell people which states are better for criminals who want to get guns.

It is designed to be funny. It’s a Funny or Die video, so you can vote on it.

Part of comedy is timing.  One of the challenges when talking about guns in America is timing.

Right after a major shooting emotions are high. It’s not usually the time to be funny.

Some people think steps should be taken to have fewer gun deaths and they want to do something right NOW!  But they are reminded “NOW is NOT the time! The bodies aren’t even cold! Have some respect, damn it!” I think that respect is important. I also think that anger scares moderate people. So they counsel patience.

Folks say, “Don’t confront the people saying, ‘My 2nd Amendment rights trump your dead child.'” Don’t rub their selfish noses in their comments after a shooting. Be polite. Plus, they might be armed. (Guns everywhere people love knowing you know that.)

The weapons manufacturers’ PR people and lobbyists understand emotions.  They remind people that this time the “gun grabbers” are really going to do something! So now is a great time to buy more guns! “Get ’em before they are taken away!”

And it works.  There’s always a story from a gun dealer after a big shooting, The owner boasting,  “We sold out of our [note to self: Insert correct weapon nomenclature to prove I know guns, or incorrect names because it will piss them off. ] inventory in 2 hours!”

At the end of the day more guns are sold. They win. They used their bases’ emotion to sell product. Our base was tamped down.

But the gun lobbyists aren’t done.

Between major shootings the NRA and weapons’ lobbyists play the long game.

They use hot emotion to sell more guns. Then they use the cool cash from that at the state level to pass Kill at Will Laws (aka Stand your Ground) and keep loopholes open.

If we aren’t supposed to use our hot emotions to change things, what do we do? Use cool logic and reason for education and change.

This is the time to help the people who are working between the hot news events. They can’t fund their work with more weapons sales after each shooting like the gun lobby.

So pick a group to help now. Here are some action links to the Brady Campaign and my friends in others, EverytownThe Law Center to Prevent Gun Violence, and National Gun Victims Action Council

Then, when the next big shooting happens, you won’t be accused of making this specific tragedy political. You have taken the heat of your emotion from the previous tragedy and coolly and logically helped change attitudes, fixed loopholes and worked to reduce violent gun deaths.

Some of you might not be able to handle this method. You want your emotions to fuel you. If so, then start thinking now how to better channel them, like the gun lobby does.

The “good” news is you won’t have to wait long to start using your hot emotions for change—the next major shooting is only days away.

Digby Discusses the Movie Citizen Four, Journalism and Snowden @spockosbrain

Digby Discusses the Movie Citizen Four, Journalism and Snowden


by Spocko

Tonight on Virtually Speaking Digby and Jay Ackroyd have a fascinating discussion about the movie Citizen Four. (Podcast link)

I was going to call in but I already got to talk to Jay about the pro-war media last week and the role of fiction in our political narratives with Digby on Sunday.

But I invite you all to listen for some interesting points Jay and Digby bring up.

They speak about the role of WikiLeaks in the movie, I was going to mention that I think Greenwald learned a lot about how the media “consumes” news.

I think he learned that you can’t just do document dumps anymore. The media and public will lose interest. If there is too much information. important aspects of an issue or story gets lost over some smaller “sexy” part. The roll out was spread out over time. The roll out kept the media and government scrambling to address each issue.

The other thing that I think Snowden (and maybe Glenn) knew is that the media WILL focus on the person. It was good at first to not identify the source so they could talk about the issues, but the media love/NEED to go into the Character of the Whistle-blower.

Digby mentioned how important this movie was to showing Snowden’s character. There will still be opportunities for character assassination, but the movie went a long way to show who he was and why he was doing this.

In many ways Snowden was a goddamn saint, so Greenwald took some of the hate. With Assange we went with the whistleblower we had, not the one we wanted.

Laura Poitras’s movie went a long way to help show the character of Snowden. Think about how it might have been edited differently. We all know what reality TV can do.

 I think Snowden’s selecting of Laura and Glenn was a smart move on his part. His understanding of deep encryption helped him protect his data, but his understanding of who these people were and how they would act helped protect his image and probably his life.

In a related story I heard Matt Taibbi on Sam Seder’s Majority Report talking about Michael Winston, who was a whistleblower talking about Countrywide’s horrible practices and the Justice departments’ failure to prosecute. Taibbi’s Rolling Stone piece is, A Whistleblower’s Horror Story.

It turns out that BofA (Bunch of Assholes) had Winston’s case against them overturned, then put a lien on his house and went after him for court costs to send a message to other whistleblowers. Listen to the interview here.

The interview ended with Taibbi saying that the common thread in these cases is that people people often try to work the system from the inside, they think they will be thanked for pointing out the problems, but aren’t. And then their lives are over when they become whistleblowers.

Digby and Jay talked about the tension watching Snowden walking out of the hotel room, knowing that he might end up spending his life in a Supermax facility.

We might understand why the people inside governments or corporations go out of their way to destroy and punish whistleblowers. They feel they need to send a message. My question is, what mechanisms can we create or put in place to help whistleblowers?  And not just mechanisms, attitudes and practices. Because clearly some changes are in order.

  • Journalists, learn how to encrypt and protect your communications with whistleblowers. 
  • Human beings working in corporations, look at your systems. Are you fulfilling your own corporate governance rules? 
  • People acting as corporate counsel, you are chartered with protecting the corporations, not specific officers. 
  • PR and marketing people, do you really want to have to spin the deaths your company was responsible for? 

The Pulitzer for the Guardian and Greenwald, plus the Oscar for Poitras also sends a message, a good one.

The Fiction Culture War We are Losing @spockosbrain

The Fiction Culture War We are Losing 
by Spocko

Sunday Night on Virtually Speaking Digby and I talked about the Leonard Nimoy’s passing and how fiction and fictional characters can shape people’s attitudes.  (podcast link here.)

Today some friends who work in the world of politics were discussing House of Cards. Some loved it, some hated it.  I don’t really move in those specific circles so before the discussion I wanted to know, “Is it realistic?”
A professional musician friend asked, 

Does anyone really expect a TV show about politics to be a more realistic representation of that life and that process than the Monkees represented a life of trying to make it as a young band in theirs?

This seems like such an obvious point I realized that I was NOT asking the question that the producers and writers of the show were asking themselves, which is, “Is it entertaining?

Last night I watched a movie called “Harmontown” about the creator of Community, Dan Harmon. He talked about his deep desire to entertain people. He craved the satisfaction he got knowing his writing made people laugh, smile or feel better.

I watch a lot of fiction on tv. I also read a lot of fiction. I sometimes forget that my attitudes are shaped by people whose goal is to entertain.

If people think that it’s a “message movie” it will often turn them off. “I don’t want people to ram their message down my throat!” they say, even if they might agree with the message. When the question, “Is it entertaining?” is answered first, any message it might also have slides in more subtly and perhaps more effectively.

A message that writers of TV and movies have been sending for a long time is torture is effective. On tv and movies they show it is effective in getting non-false, new information in a short time.  They show the threat of torture is effective. It has become so ingrained in our thinking that when confronted with the reality of torture, reality is questioned, not the fiction.

The fiction that we see in our movies and TV shows are designed to be entertaining. Torture, and the threat of torture, serve the needs of the writers in these cases. It can make the story more dramatic, horrifying, gruesome, sexy and even funny. Its use serves a major goal of fiction, entertainment.

Torture’s use can move the story forward, show character traits, tap into viewer or readers empathy or fear.

When the Senate report on torture came out showing that actionable intelligence was not obtained by torture, it seemed to go against what we knew from fiction or what we read and heard about from the “real” world and “the dark side” that Cheney talked about.

This “non-fiction” about torture is coming from a media that gets their info from an entire group of people in the CIA whose job it was to push the lie that torture got them intel.

Interestingly for some media, torture not working goes against their “common sense.” A sense based on school yard experience and low tolerance for pain.

“I would totally spill the beans if I was tortured!” They might say. This assumes they knew about the beans in the first place.

“I would torture if we needed that bomb location.” They would say on their TV show. This assumes the person they are torturing knows the bomb location, is just like us and not someone who would rather die than “spill the beans.”

So the question is, if fiction better mirrored the reality of torture, would it still be entertaining? I don’t mean fun or likable, but entertaining in its broadest sense.

I haven’t seen American Sniper, but I understand that it is an entertaining movie. I think about another entertaining film from Clint Eastwood, one that had a killer as a lead character. A movie that helped change attitudes toward a fictional character we believed we knew.

The Schofield Kid: [after killing a man for the first time] It don’t seem real… how he ain’t gonna never breathe again, ever… how he’s dead. And the other one too. All on account of pulling a trigger.
Will Munny: It’s a hell of a thing, killing a man. Take away all he’s got and all he’s ever gonna have.
The Schofield Kid: Yeah, well, I guess they had it coming.
Will Munny: We all got it coming, kid. 

The fictional movies and TV shows that flip the idea of a “heroic torturer” and effectiveness of torture on its head might be out there, but they aren’t coming through with the same power as other fictions.

If these ideas do start showing up in our fiction, I believe the writers can make them as useful to their stories as their previous ideas on torture, and just as entertaining.

Forcing Change in Big Media’s Pro-war Bias @spockosbrain

Forcing Change in Big Media’s Pro-war Bias


by Spocko

Yesterday I posted some positive steps to get anti-war and anti-torture voices into the media.

Today I want to suggest some other steps and some leverage methods to force the issue.

I’m going to be discussing them and the research that led to them tonight on Virtually Speaking with Jay Ackroyd. at 6 pm PDT

Today Digby wrote about Chris Hayes and Laura Ingram pointing out how the networks push war. Now, what to do to change it?

Following Lee Fang’s Nation article on retired generals pushing bombing without being identified. I dug into the process for getting those guests to get on the air.   I spoke to news producers, show bookers, guests, corporate media execs, FCC and FTC lawyers. I spoke to corporate CFOs, institutional investors, hedge fund managers and media trackers.

After I understood the process, I asked, “Who or what has the power to change things?”

Some of the most insightful comments came from a pundit guest and a major network lawyer.

The news and Sunday morning show producers are both lazy and afraid.” -Pundit guest

I asked for clarification. “They are afraid of getting fired for booking a ‘bad’ guest.” How ‘bad’ is defined can vary from “Makes the host look bad, makes regular guests look bad, to is inarticulate on the camera.”

I understand the fear, so then I asked, “Say we had new, proven ‘good’ guests, but with a different perspective, what would it take to get them on? A memo from the head of the news division? A call from a big advertiser? A letter from corporate lawyers that guests now have to meet certain FCC and FTC regulations? The top media CEO mandating it? A cash transaction? A conversation with a major shareholder over golf? A twitter storm from the public?”

The pundit had fascinating answers, but these questions were asked before the Brian Williams firing. The firing gave me some data that I didn’t have before.

To me that story was about NBCUniversal trying to protect a certain brand image that they want the NBC News division to have. They then took actions showing the price they were willing to pay to maintain it.

Following the firing Williams dropped from 23rd to 825th on the trustworthy scale.  How much could that drop cost a network? One New York Times story had a chart showing that a 30 second spot on Williams show generating $47,000 in revenue.

NBC made the decision to distance the man from the brand. The brand promise now explicitly includes the anchors having a “responsibility to the truth.”

This brand value of NBC News is clearly measured in dollars.

If NBCUniversal did not believe that this aspect of their news brand and their hosts’ trustworthiness was important, they would have kept Williams on.

Of course the Williams firing leads some groups to go after O’Reilly and FOX for lying, That’s great, but O’Reilly and Fox News weren’t built on integrity.They are playing a different game. Fox’s “Fair And Balanced” is a catch phrase not an actual practice.  The people to focus on are ABC, CBS and CNN.

Now is the time to remind them that they don’t want their anchors and news brand to become a punch line like Williams.

Want a specific step? If you have prepared ‘good’ guests with an anti-war perspective, tweet to the networks. “Booking only pro-war voices  means your news isn’t being truthful.  #don’tbelikeBrianWilliams book[anti-war person]”

Networks respond to social media pressure.  I know that recently Code Pink tried to get on to peace activists on ABC.  It hasn’t worked yet, but it’s a start as a model.

Hearing just from that group isn’t enough nor is it the networks only pressure. It might not even be in their top 10.

What other pressures matter?  

For this question I spoke to a former network lawyer. She describing the process for making a decision on a conflict between two big companies and their ads. She said the boss gathered everyone together and asked two questions.


“What are the other networks doing? How big is the ad buy?”         Former network lawyer

This struck me for two reasons. First is understanding any action happens in context with the peers. Peer pressure happens in the big leagues too. Secondly the financial question. People often trot out the line, “It’s all about the money” which signals the ends the discussion.

I’d like people to look at “the ad buy” in another way.

The networks are selling a war. They are giving tremendous value to the companies that benefit from war.  Networks should be better compensated for that value.  By not charging for that value they are leaving money on the table and aren’t serving shareholders.

The first ISIS/Sryian bombing was estimated to cost taxpayers around 870 million. The first week around one billion. Weapons manufactures had a good quarter following that week and reported it in their earnings.

Who does an anti-war message or anti-torture message give value to?

If only a war message is seen as valuable, of course networks won’t go any other route.

So instead of asking for an anti-war message or trying to force them to run one, let’s hold them to their shareholder’s mandate.


The news networks have a responsibility to make money for shareholders, the truth is subservient to that.

If your constituency are the companies making money selling this war, you don’t have a duty to tell both sides.

The networks already have on weapons salesmen without identifying their employers.  Why should the General Dynamics spokesperson get the Sunday guest spot to push drones? How much is it worth to the Blackwater spokesperson to get the spot instead to push “boots on the ground?” Auction them off to the highest bidder.

Does this seem absurd? It is only if people continue to look at the network news division as a public trust. Maybe they still are.  Will they fight the idea that they are only pro-war for the money? Now is the time to push ’em and find out.

3 Easy Steps to Change the Media’s Views on War & Torture @spockosbrain

3 Easy Steps to Change the Media’s Views on War & Torture

by Spocko

These days I’m like Mr. Spock in the dark, parallel universe of Star Trek. I see our leadership going down the wrong path regarding the use of war and torture. It’s an illogical, fear-based path, and it’s presented as the only alternative.

Therefore I’ve come up with some fun, easy steps to change that.

In our country fear rules people and acquiring resources has trumped all ethical considerations.  The power structure and media viewpoint has rejected non-violent solutions as weak and ineffective. The discussion of other solutions are mocked,  marginalized and the proponents cast as naive or terrorists lovers.

In the Mirror Mirror universe Captain Kirk challenged the waste of lives, potential, resources and time of an Empire that ruled by fear and violence.

The goateed Mr. Spock could see the illogic of that Empire but says, “One man cannot summon the future.”  Kirk replies, “But one man can change the present.”

There are powerful groups and people who support war and torture. They are smart, organized, well-funded and know how to use strategic propaganda and specific appeals to ego, power and corporate monetary gain to get what they want.

How to you overcome these groups, people and their views?

In the episode Spock said, a man has to have power to change the present.  Kirk tells him of a button that makes opponents disappear. A button like that has been used on the voices and images of anti-war, anti-torture people in the media.

I could try to use that button on the opposition, but I’d prefer to push the button that can make us appear.

I’ve listed three methods today to help us appear and change attitudes toward torture and war. Most are focused on the “news” media but some on other media creators.

Now a fun part.  Listen to the Jimmy Dore Show. Jimmy and his writers, set up issues woth jokes like Stewart or Colbert.  This week was about the media’s selling the ISIS war with no push back and how Fox News has become ISIS’s PR agency. He describes Chris Matthews’ strange “moral” compass and his love for war.

Changing Minds on Torture 


Since going to the Symposium on Torture and Security at Boalt Hall at Berkeley, I’ve been thinking about ways people can change the present on this issue.

I’ve been talking to people in various communities because I was puzzled by torture’s support (68 percent!). My Vulcan logical brain agreed with Mark Danner. We have all the facts, why won’t minds change?  My human emotional brain knows how people make decisions based on emotions as well as data. Facts about torture and the war were suppressed. Evidence of success was falsified.

What to do?

1) Get experts refuting the lies in front of the media and the public. 


Experts  and “experts” are the lifeblood of today’s media. Deciding who comments on an issue is a powerful tool of the media. Big defense contractors and the CIA understand this. There is a reason General Dynamics and Raytheon hire retired generals and prep them for TV.

If you have no other source or way to get information without being subject to jail time, what do you do?  Find people who disagree with the information. Oops, those people are in jail and can’t talk to you.

Following the Senate torture report I contacted Dr. Gordon the author of Mainstreaming Torture and asked if she was getting a lot of calls to discuss it. She wasn’t. It didn’t surprise me. When you understand how the world of booking experts on TV and radio work, you learn why the same faces show up over and over.

On the press side there is more diversity of experts, but rarely is there a coordinated approach to prep and place powerful anti-war or anti-torture sources in front of the press prior to news events.

I tried to help by prepping her and making some calls to local media. Sadly we were beaten out of the KQED Forum on the topic out by the Heritage Foundation, who had on three guests.

If you know of experts who can provide the opposite of the pro-war pro-torture world view, start suggesting them, not only to the media you watch/read but to the media you think everyone else does. With Twitter, Facebook and email it has never been easier.

And if you can’t get the expert in front of the media, there are other voices that need to be heard.

2) Hear from innocent victims of torture, via the celebrity route


At the symposium someone said, “If only the American public could hear the voice of the innocent people we tortured.” Again, great idea, however I follow this issue, and even I don’t want to read Guantanamo Diaries.  Plus, the writer can’t do an interview, he is still in Gitmo. This is a problem.

It’s time to look at what pushes issues in the media today. The issues celebrities are discussing!  If I was that book publisher I would get George Clooney to do a dramatic reading of parts of the story. Amal Alamuddin, his human rights lawyer wife, could talk about the issues of torture around the world.

The media would fall all over themselves to cover it.  Unlike the serious news, there is always room for celebrity stories. Pitfalls? “Enough about torture, who are you wearing?”

Also, if you can’t prep the celebrity in advance, then be prepared to jump in and support the issue. That makes the media feel better about covering celebrities, ‘Clooney raised an important issue, Jamell Jeffer, the ACLU lawyer familiar with the Mohamedou Ould Slahi case Clooney mentioned told us…”

I don’t know any celebrities, but I do know they often have “people” who help them. Maybe you are one of those people, or know them. Reach out and help educate the celebrities on the issues so they don’t put their foot in their mouths. Get the focus back on the issue.

3) Promote alternatives in real life and fiction 
Dr. Gordon said that we get many of our ideas about torture from fiction. And in the scenarios fiction brings us, torture works. It is written to work. If it doesn’t work, that is written too. We see torture dilemmas in almost every cop show in America.  Often the hero is the torturer.

It’s lazily writing and it’s old, it’s time for fiction writers to up their game. One of the reasons I liked the show “Lie To Me” was it provided an alternative to getting information.

I have a friend who is writing a script for an action technology TV show. I’m suggesting to him not to fall into standard torture tropes.

Show the reality of torture. Show a hero’s refusal to partake in torture. Give him multiple reasons it’s the right thing to do and make them stick. Or show the alternative method where they “took the gloves off” and it still didn’t work.

If they want some reality as their source, they can use the real CIA files as evidence where torture doesn’t work and how making the choice to torture is bad for the hero in multiple ways.

If the people in the media see fiction that supports an idea, then are fed lies that supports that idea, they start thinking that their fiction is close to reality, when it is not.

It might seem strange to educate fiction writers as a way to influence the media, but since Chris Matthews seems to think First Blood was a documentary, it’s an important thing to do.

Torture Supporters have Better PR and Marketing People @spockosbrain

Torture Supporters have Better PR and Marketing People

by Spocko 

On the most beautiful sunny day of the year in San Francisco I took a train to the East Bay then walked up a hill into a windowless room to listen to five experts talk about torture.  This was my idea of a good time, and possibly the reason I’m a laugh riot at parties.

It was a symposium titled: Torture, Security, and Law.

The senate intelligence committee report
The involvement of psychologists and lawyers
Holding ourselves accountability

 It was held at Boalt Hall at UC Berkeley School of Law which is the current home of distinguished scholar John Yoo.

I went to hear the progress of bringing accountability to the people who encouraged, legalized and normalized torture in America. I was also hoping for a path to accountability for those who tortured.

I was very disappointed.

I was not alone in my feeling. The panel members expressed their own disappointment with their progress. ACLU lawyer Jameel Jaffer talked about his problems getting documents out of the government or getting the voices of the people tortured to be heard by the public. He was fighting to get images of their torture seen but kept getting blocked.

What was especially frustrating was hearing the failed attempts of facility, law professors and alumni at Bolt trying to figure out a way to deal with Yoo’s continued presence.

On the way home my scholar friend and I discussed what it would take to bring protest of torture to the front of people’s minds. He pointed out that during the Berkeley protests war wasn’t abstract, it was personal. Killing others is a big moral issue, but personally being killed is a practical issue. Ending the war would mean keeping you or your loved ones safe and alive. It can raise the question:

Why protest torture when it has been sold as an effective means to keep Americans safe and alive? 



As I thought about accountability or changing the acceptability of torture and war in America, I kept coming back to something my Canadian friend Interrobang said to me.

“When Americans talk about torture they always see themselves in the power position asking the question. ‘Should I torture?’  They ask themselves
‘Is it justified? Will it keep me safe? Does it work?’ But Americans never see themselves in the position of the person being tortured unjustly.”

CIA Sold Media The Lie, “Torture Works!” 

At the end of the symposium I made a point and asked a question.

“You know why the public thinks torture works and is justified? They have a better PR and marketing team. ”  

I asked the audience if they were aware that since 2004 the CIA had developed a campaign specifically for the media that pushed the “effectiveness” of using torture techniques on detainees. Following the release of the Senate Report we now know the examples fed to the media on effective torture were blatant lies, designed to mislead the media and the public.

I asked the panel, “How can we help you push back against these lies?”

Mark Danner, the excellent journalist and author of books on torture, took on my burning question. I was looking for a snappy response, but he gave me a thoughtful, nuanced answer about the powerful CIA lobby.  Damn you Danner!

Another panelist pointed out how the current preferred method of warfare, drones, is squarely in the CIA’s control. Any attempts to get the administration to “look backward” at the CIA folks who tortured could be a problem, especially since some players were taken off the table legally.

So what about people who encouraged, legalized and normalized torture? What happens to the players who aren’t protected legally? The former CIA analyst and whistleblower John Kiriako wants them prosecuted, Who’s supporting him in that? Who’s booking him on Meet The Press opposite Dick Cheney?

Here’s the thing, the CIA’s strategic lying leaks were wildly successful.
   58% all adults now see torture as often or somewhat justified.

—Jan, 3 2015 Washington Post poll

I wonder what it would take to change the perception of effectiveness of torture. I have a few ideas that I’ll share tomorrow. I know they will be ignored and not funded for implementation by anyone. Unlike psychologists James E. Mitchell and Bruce Jessen, who got $81 million for developing torture programs, there isn’t a lot of money pushing against torture. But there are people doing it anyway.
Tomorrow, “Why people don’t change their minds when it comes to torture, even when they have “all the facts.'”

It’s a nice day here, I’m going out for a walk.

LLAP,
Spocko