Priming The Pump For The Masters

by digby

Can we please put a merciful end to he “black friday” kabuki, in which retailers put out rediculous promotions to entice customers to stand in line for hours to “buy” things at below profit so they can report that sales are very brisk this year (only to find out that sales and profits were flat or down some time later?) All day long the news stations were interviewing shoppers in the malls and Wal-Marts as if they had made a trek to Lourdes for the cure and all the anchors dutifully reported that everyone was reporting huge crowds. They were even shilling for specific items, trying to “find” the next Tickle Me Elmo. It is mildly entertaining to watch idiots trample each other for a piece of useless junk, but I only need to see it once. 22 times was overkill.

Reporting that people are shopping is a blatant attempt to prime the pump for retailers. It’s not a news story, it’s advertising. The story is whether the sales were any greater than last year, or greater than expected or whatever. And they can’t know that for at least a little while. This is a made up news story with even less substance than the Runaway Bride, who did, after all actually run away.

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