“Play it again. I love the feel of it”
by digby
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Trump’s first ad is out and a one might expect, it’s really something:
Brian Beutler’s comment is perfect:
This has as much to do with economic anxiety as the Pete Wilson ads of the Prop 187 era had to do with economic anxiety. In fact, the resemblance between the two, including darkened depictions of immigrants as invaders, is unmistakeable. Republicans are well aware that the Prop 187 campaign was the beginning of the California GOP’s long slide into oblivion. They’re also aware that wide swaths of the country are coming to look more like California than like Iowa every day. If bigotry were truly an impotent force in Republican politics, other candidates would be leapfrogging each other to denounce the ad, not as “unserious,” but as racist, and not just because racism is wrong, but because they want the national Republican Party to avoid the California party’s fate. Their indifference tells the whole story here.
Indeed it does. Trump doesn’t care about this and neither do his supporters. They think most people in America are as bigoted as they are. The rest of the field knows better but they can’t win the nomination if they say so. Yuuuuuge problem.
The Washington Post article about the ad tells the story of making it:
The first ad, titled “Great Again,” makes clear that Trump’s closing pitch to voters will be as visceral and arresting as the one he delivers at raucous rallies. It is a full embrace of the most incendiary of his proposals, as opposed to the more biographical spots that some other candidates favor.
One afternoon last week in the candidate’s 26th-floor suite at Trump Tower here, the fiery depictions of global terrorism flickered on Trump’s face as he stared down at campaign manager Corey Lewandowski’s laptop computer to watch the final cut of the ad.
“Play it again,” Trump told Lewandowski, nodding approvingly. “I love the feel of it.”
I’m sure he did. And it’s bound to thrill his supporters too.
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