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Who’s tweeting and why?

Opinion | Twitter Made Us Better - The New York Times

Pew did a survey and it’s interesting:

Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.S. public overall, which voices are represented on Twitter?

To examine this question, Pew Research Center conducted a nationally representative survey of 2,791 U.S. adult Twitter users who were willing to share their Twitter handles.1 The design of this survey provides a unique opportunity to measure the characteristics and attitudes of Twitter users in the United States and link those observations to actual Twitter behaviors, such as how often users tweet or how many accounts they follow.

The analysis indicates that the 22% of American adults who use Twitter are representative of the broader population in certain ways, but not others. Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.

A large majority of tweets come from a small minority of tweeters

In addition to teasing out these differences between Twitter users and the population as a whole, this analysis also highlights the sizable diversity among Twitter users themselves. The median user tweets just twice each month, but a small cohort of extremely active Twitter users posts with much greater regularity. As a result, much of the content posted by Americans on Twitter reflects a small number of authors. The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.

Individuals who are among the top 10% most active tweeters also differ from those who tweet rarely in ways that go beyond the volume of content they produce. Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics. That said, there are only modest differences in many attitudes between those who tweet frequently and those who do not.

This surprised me:

Twitter users are more likely to identify with the Democratic Party compared with U.S. adults more generally: 36% do so, compared with 30% of U.S. adults, according to a national survey of all adults conducted in November 2018. Similarly, 26% of U.S. adults identify as Republican, versus 21% of adult Twitter users. Political independents make up a similar share of the general public (27%) and Twitter users (29%).

Of course, many political independents actually lean toward one of the two major parties. Of the Americans who lean toward either party, 52% of U.S. adults identify as Democrats or lean toward the Democratic Party, while 60% of U.S. adult Twitter users say the same. Similarly, 43% of U.S. adults identify as or lean Republican, compared with 35% of adult Twitter users.

These partisan differences between Twitter users and the general public persist when looking across certain age groups. Specifically, nearly two-thirds (63%) of Twitter users ages 18 to 49 identify as Democrats or lean toward the Democratic Party, compared with the 55% of 18- to 49-year-olds who identify the same way. Among older users, these differences are similar. Some 53% of Twitter users age 50 or older identify as Democrats or lean Democratic, a figure that is somewhat higher than the 47% of U.S. adults in this age group who identify with or lean toward the Democratic Party.

In terms of political ideology, Twitter users are less likely than U.S. adults more broadly to characterize their views as very conservative. On an 11-point scale ranging from 0 (“very conservative”) to 10 (“very liberal”), 14% of Twitter users place themselves between 0 and 2, compared with 25% of the general public. At the same time, similar shares of Twitter users and U.S. adults identify as very liberal. And although Twitter users are somewhat more likely to report having voted in the 2018 midterm elections, these differences are relatively modest: 60% of Twitter users reported that they definitely voted in 2018, compared with 55% of all U.S. adults.

I think Facebook is the primary social media platform for conservatives. I would guess that most right-wingers find out about Trump’s tweets there when their circle shares them rather than on twitter itself. And it appears Facebook knows which side its bread is buttered on too.

I’ve always favored twitter over Facebook because it’s quick and dirty and I don’t have the kind of time it takes wo sift through Facebook. I follow quite a few right-wingers on twitter and they get re-tweeted by others as well so it’s easy to see what they’re up to. But I would guess that a lot of people live in a left-wing twitter silo as well.

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