… that is brainwashing people. Read this report from Mother Jones and you will understand why so many Americans are hooked on Donald Trump and right wing conspiracy theories.
Near the close of the first year of the Trump presidency, executives at Facebook were briefed on some major changes to its News Feed—the code that determines which of the zillions of posts on the platform any one of us is shown when we look at Facebook. The story the company has publicly told is that it was working to “bring people closer together” by showing us more posts from friends and family, and to prioritize “trusted” and “informative” sources of news. The changes would also reduce how much news most people see, and therefore decrease revenue for many publishers.
What wasn’t publicly known until now is that Facebook actually ran experiments to see how the changes would affect publishers—and when it found that some of them would have a dramatic impact on the reach of right-wing “junk sites,” as a former employee with knowledge of the conversations puts it, the engineers were sent back to lessen those impacts. As the Wall Street Journal reported on Friday, they came back in January 2018 with a second iteration that dialed up the harm to progressive-leaning news organizations instead.
In fact, we have now learned that executives were even shown a slide presentation that highlighted the impact of the second iteration on about a dozen specific publishers—and Mother Jones was singled out as one that would suffer, while the conservative site the Daily Wire was identified as one that would benefit. These changes were pushed by Republican operatives working in Facebook’s Washington office under Vice President of Global Public Policy Joel Kaplan (who later made headlines for demonstratively supporting his friend Brett Kavanaugh during confirmation hearings).
Asked for comment, Facebook spokesperson Andy Stone would only say, “We did not make changes with the intent of impacting individual publishers. We only made updates after they were reviewed by many different teams across many disciplines to ensure the rationale was clear and consistent and could be explained to all publishers.”Facebook used its monopolistic power to boost and suppress specific publishers’ content—the essence of every Big Brother fear about the platforms.
Glossed over in that non-answer answer is the fact that the changes were made with at least the knowledge of the disparate impact they would have on specific publishers. And that those changes appear to have been based, at least in part, on internal partisan concerns.
Stone would not comment on the slide deck. But according to someone who has seen it, it contained bar graphs indicating how much reach various news organizations would gain or lose under the revamped algorithm. One chart showed the Daily Wire, a site headed by conservative pundit Ben Shapiro that routinely shares false claims and malignant ideas (being transgender is a “delusion,” abortion providers are “assassins,” US Rep. Rashida Tlaib, D-Mich., is not “loyal to America”). Another graph showed Mother Jones, whose rigorously fact-checked investigative work has garnered many of journalism’s highest awards, including—just months before that Facebook presentation—being honored as Magazine of the Year at our industry’s version of the Academy Awards.
Allow us to pause briefly while we scream out of the window. This kind of false equivalence is enraging enough when lazy pundits do it. But when the most powerful media company in the world uses it as the basis for deciding what information users should see or not see, it’s more than that. It’s an attack on your ability to stay informed. It’s an attack on democracy.
To be perfectly clear: Facebook used its monopolistic power to boost and suppress specific publishers’ content—the essence of every Big Brother fear about the platforms, and something Facebook and other companies have been strenuously denying for years.
It’s also, ironically, what conservatives have consistently accused Facebook of doing to them, with the perverse but entirely intended effect of causing it to bend over backward for them instead. This past Thursday the Daily Wire’s Shapiro inveighed against Twitter and Facebook suppressing a widely discredited New York Post story on Hunter Biden: “Social media companies are so afraid of Democrats that they will voluntarily do what Democrats want so Democrats don’t come after them. This is a blackmail routine by Democrats against social media.” He calls it an “inside job” at Facebook and Twitter in which “top Democrats at these places decide that it’s time to shut down material.”
Replace “Democrats” with “Republicans” in those comments from Shapiro—who is also one of the conservative luminaries Zuckerberg has invited to his home for hours-long gab sessions—and you have exactly what appears to have happened in January 2018.
There’s more at the link and it’s extremely disturbing.
This should not be a surprise. Facebook’s executive suite is filled with conservatives and Zuckerberg himself seems either cowed by the wingnuts or actively affiliated. Facebook is as pernicious as Fox in disseminating right wing lies, often to unsuspecting people who don’t realize they’re being propagandized. One of the main reasons that 50% of Repu blicans think the Democratic leadership are pedophiles is Facebook. Seriously…