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It takes more than good ads

But it’s a start

Democratic strategist Adam Parkhomenko pointed to this introductory ad from a candidate running for Congress in Arkansas. Yeah, on first glance this ad from retired colonel Marcus Jones is good. Then again (from 2022):

During the 2010 senatorial primary in North Carolina, Democrat Cal Cunningham said to my face that the DSCC told him his Bronze Star would trump anything the right wing could throw at him. My first thought was, “And you believed them?” My second was, “Does John Kerry ring a bell?”

At the Democratic State Executive Committee meeting in Durham Saturday, one delegate rolled her eyes at Senate candidate Cheri Beasley’s TV ads as the bland products of talentless consultants. “She’s going to lose.”

Former N.C. Chief Justice Beasley did in 2020 and 2022. Cunningham famously lost a second bid for Senate in 2020.

Another retired colonel ran for Congress here in WNC and lost to Madison Cawthorn. Having a military background may get you a foot in the door with swing voters but won’t prevent them from slamming it on your foot.

Post by @adamparkhomenko
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Good luck, colonel. Hope all that experience translates and that you climb the learning curve quickly. Running for office requires a different skill set.

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