As you know, ICE has a bit of a reputation problem in that the entire country is outraged by its thuggish behavior and excessive spending. Donald Trump is determined to change that once and for all and he’s come up with a comprehensive plan to reform the agency. Well, actually not:
President Trump on Sunday endorsed the idea of changing the name of Immigration and Customs Enforcement (ICE) to National Immigration and Customs Enforcement, which would give the agency the acronym NICE.
The idea was promoted by conservative influencer Alyssa Marie last month.
“I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day everyday,” Marie wrote in a March post on social platform X.
Late Sunday evening, the president publicly endorsed the switch.
“GREAT IDEA!!! DO IT,” Trump wrote in a Truth Social post.
Easy Peasy. A little rebrand and it’s all good.
Now, according to the law, Trump can’t just do this because changing the name of an agency requires legislation but Trump has shown that we don’t need no stinkin’ rule-o’ law having unilaterally changed the Department of Defense into the Department of War (just in time to start a couple.) So I fully expect he’ll do it.
He is a branding genius, after all.