I think they’re pretty good I don’t know if anyone’s seeing them though.
There are a bunch of these. They’re being targeted at specific social media and, I assume, on television in some markets. I think they’re effective but then I’m already on the team.
There is now a new Super PAC announced to try to get to young voters:
The group, Won’t PAC Down, will raise and spend $20 million to $25 million, according to details shared exclusively with POLITICO. It’s also turning to Hollywood for help. Won’t PAC Down has hired millennial and Gen Z writers, directors and producers to help craft pro-Biden content that’s specifically engineered to sell an octogenarian candidate to typically disillusioned and hard-to-reach voters under 30.
Those movie industry creatives, with credits from “Saturday Night Live” to “Parks and Recreation” to “Big Mouth,” have been meeting monthly for the last half year in a rented, loft-style conference room in a downtown Los Angeles office building. There, they have pitched everything from 30- and 90-second influencer-style ads that could run on Instagram Reels to highly produced, scripted ads. The group’s first actual ads — which will only appear on social media and streaming platforms — are expected to drop in early July.
The hope, officials involved with the super PAC say, is that ads that are crafted for and by a younger, online audience can more effectively reach nonpolitical voters under 30. And for that reason, the group plans to avoid the crutch that other politics-meets-Hollywood ventures have deployed: splashy celebrity videos meant to go viral online.
“There’s a big difference between putting a celebrity on camera and having them say, ‘if you liked me in “Madame Web,” then you’re going to love voting,’ versus what we’re doing,” said Travis Helwig, a former head writer for Crooked Media who is now leading the super PAC’s writers’ room. “We’re taking the best young writers and directors, who are the age and demographics of the people we’re targeting, using poll-tested messaging, and shaping it in a way that will resonate with young people and get them excited.”
I have no idea if this will help but I’m glad to see all hands on deck.