It’s all about “policy” you see. As Philip Bump writes:
You will often hear that Trump has an advantage on policy; that, if the campaign set aside all of the fluff of personal emotion, Trump would prevail simply by virtue of the popularity of his positions. That his support is rooted in what he stands for, not who he is.
This is not true.
First of all, efforts to present Trump’s campaign as centered on policy are derailed more than a little by the paucity of policy proposals he’s offered. He had something he called “Agenda 47” that was the policy arm of his primary campaign, but it was mostly videotaped riffs about whatever furies were animating the right at any given moment.
This is why the effort to tie Trump to the Heritage Foundation’s “Project 2025” has been so successful. Here was an actual outline of policy proposals, written by people close to Trump and/or who’d served with him. Trump’s ability to dismiss the outline as nonrepresentative is weakened by the lack of a campaign counterweight. (Polling released over the weekend by NBC News shows that most Americans have heard of “Project 2025” — and don’t like it.)
What Trump supporters mean when they say that he wins in a campaign focused on policy is that they think an election centered only on specific policy issues — the economy, inflation, immigration — is one that favors Trump. It’s not that Trump has a detailed paper explaining how he plans to steward the economy; his agenda can be summarized as “lots of tariffs” and “wasn’t 2019 cool?” The argument is instead that focusing on those things positions Trump more favorably than focusing on other stuff — like abortion or the stability of American democracy.
Another factor here is that many of Trump’s allies use “policy” as a way to minimize his toxic or bizarre rhetoric. We can see that in polling conducted by YouGov for CBS News that was released over the weekend.
About 9 in 10 Americans said that the candidate’s policies were important to their vote when asked, including 84 percent of Democrats, 86 percent of independents and 89 percent of Republicans. When asked whether personal qualities were important, a bit over half said they were — with a wide partisan gap. About 7 in 10 Democrats said personal qualities were important to the their vote; only 4 in 10 Republicans did. Because, you know, Trump supporters are simply focused on policy.
Also, he is a cult leader. That means he is right about everything. No need to sweat the details.