Instead of being on the campaign trail Donald Trump flew down to Mar-a-Lago to host a dinner for people who bought his NFTs. I assume he made money on the party.
NFTs, or nonfungible tokens, are part of a suite of non-campaign-focused ventures that Trump has been balancing with his White House run and his legal issues throughout 2023 and 2024. After Stormy Daniels testified Tuesday about an alleged sexual encounter with Trump, the former president told reporters that he’d like to be campaigning as opposed to being tied up in a courtroom.
Over the last three years, Trump has used naming rights agreements with Florida-based LLCs to personally profit off his name and likeness. Financial disclosure statements showed that Trump made at least a six-figure dollar amount from his previous “superhero” NFT digital trading cards.
Trump has previously used similarly structured LLCs to promote and sell a Trump sneaker line, a Trump branded perfume and cologne, and a pricey copy of the Bible.
Trump’s newest round of digital trading cards, dubbed the “Mugshot Edition,” includes a bonus offer for a small swatch of the suit Trump wore during his mug shot in Fulton County, Georgia, where he faces racketeering charges related to attempts to overturn the 2020 election results in the state.