Bari Weiss is getting her comeuppance:
“This isn’t what a turnaround looks like. This is what a train wreck looks like.”
That was how one veteran television executive put it to me Tuesday, after I asked about new ratings data showing that Tony Dokoupil’s “CBS Evening News” has continued to hemorrhage viewers and sink to new lows, as Bari Weiss’ hand-selected anchor struggles to hold the audience.
Indeed, according to Nielsen data obtained by Status, Dokoupil’s most recent week, beginning April 20, marked the lowest-rated stretch in total viewers since he took over the broadcast. The program averaged just 3.7 million viewers—slipping below the once-unthinkable 4 million threshold. In the advertiser-coveted 25-54 demographic, the show averaged only 467,000 viewers.
But that’s not the worst of it. According to the ratings data, the broadcast has now logged three consecutive weeks under 4 million viewers, a prolonged slump that was once unimaginable. The alarming audience erosion likely won’t be aided by the fact that summer is about to begin, suggesting that he may be stuck in the mud for some time. At the very least, it is not the narrative the David Ellison-owned network wanted saturating the public discourse as upfronts season gets underway.
Ultimately, April 2026 ranked as the second lowest-rated April for the “CBS Evening News” this century in total viewers—and the lowest ever in the 25–54 demographic. In that key demo, Dokoupil’s broadcast has now posted 12 straight weeks below 600,000 viewers, undercutting Weiss’ push to reinvent the broadcast to resonate with younger audiences.
Meanwhile, the Gayle King-led “CBS Mornings” is also struggling, signaling a network-wide public image problem under Weiss’ leadership. The show, which posted its worst ratings on record in the first quarter of 2026, saw its lowest-rated April on record in both total audience and the 25-54 demographic. According to the data obtained by Status, the show has now delivered four consecutive months under 1.8 million total viewers and under 300,000 in the 25–54 demo.
The right wing has Fox, Newsmax, OAN and dozens of influencers and podcast bros. If people want their news to be right wing, that’s where they go. If they want more or less straight news they (used to) go to the networks. If they want “fair and balanced” they go to CNN and if they want left leaning opinion they go to MS Now. Fox and its imitators have the right locked up. Why anyone would think that’s fertile ground for an audience, especially in a time when the Republican party is an abomination and the existing audience is actively hostile to it is a real mystery.
The contrarians like Weiss just assumed that they are the center of the universe with their grievances against the left so it made good sense to alienate the existing CBS audience by sucking up to Donald Trump.
It’s not working.